Brandwave

How popular isAda in search?

In August 2026, there were an estimated 720 branded searches for Ada worldwide which is down 44.6% over the last 11 months. Ada holds 0.18% estimated Share of Search among conversational AI platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ultimate91.1%
  2. Forethought4.1%
  3. Yellow.ai3%
  4. Netomi1.6%
  5. Ada0.18%
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Where does Ada compete?

Ada is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Conversational AI platforms5th of 50.18%Shown below
AI customer support tools5th of 50.32%Show ranking

Which conversational AI platforms compete with Ada?

Ada against conversational AI platforms worldwide, by month

Share of Search by month for Ultimate, Forethought, Yellow.ai, Ada. The figures are in the table below the chart.

View monthly share of search table
MonthUltimateForethoughtYellow.aiNetomiAda
Oct 202589.7%6.1%2.9%0.86%0.39%
Nov 202589.2%5.9%2.9%1.6%0.3%
Dec 202590.5%4.9%3%1.3%0.22%
Jan 202690.8%4.9%3%1.1%0.25%
Feb 202689.2%5.9%2.9%1.6%0.3%
Mar 202686.3%9%2.8%1.5%0.29%
Apr 202690.6%5%2.4%1.6%0.25%
May 202691.6%4.2%2%2%0.25%
Jun 202692.1%3.5%2.5%1.7%0.22%
Jul 202690.2%4.1%3%2.4%0.3%
Aug 202691.1%4.1%3%1.6%0.18%
Sep 2026—————

  1. 1.Ultimate

    91.1%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +0.9 points.

  2. 2.Forethought

    4.1%

    Held 2nd. 16.4K estimated branded searches, +19.7% vs prior month. Share 0 points.

  3. 3.Yellow.ai

    3%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

  4. 4.Netomi

    1.6%

    Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.8 points.

  5. 5.Ada

    0.18%

    Held 5th. 720 estimated branded searches, -28% vs prior month. Share -0.1 points.

Compare search popularity between Ada and its closest rivals

How has branded search demand for Ada changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ada worldwide fell from 1.3K to 720.
  • Across the 11 months ending August 2026, Ada’s estimated Share of Search among conversational AI platforms worldwide held steady, from 0.39% to 0.18%.

How did search popularity change for conversational AI platforms worldwide in August 2026?

  1. In August 2026, Ultimate gained estimated Share of Search among conversational AI platforms worldwide, from 90.2% to 91.1%.

  2. In August 2026, Netomi lost estimated Share of Search among conversational AI platforms worldwide, from 2.4% to 1.6%.

  3. Yellow.ai’s estimated Share of Search among conversational AI platforms worldwide has gained ground for 3 months in a row, from 2% to 3% in August 2026.

  4. Estimated monthly branded searches for Ada worldwide fell 44.6% over 11 measured months, from 1.3K to 720 in August 2026.

  5. Estimated monthly branded searches for Forethought worldwide fell 20% over 11 measured months, from 20.5K to 16.4K in August 2026.

How is Ada measured?

Brandwave collects information about searches that people make online using Ada’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ada cx

Do you work for Ada? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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