Brandwave

How popular isForethought in search?

In August 2026, there were an estimated 16.4K branded searches for Forethought worldwide which is down 20% over the last 11 months. Forethought holds 7.4% estimated Share of Search among AI customer support tools worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gorgias75.9%
  2. Tidio13.4%
  3. Forethought7.4%
  4. Kustomer3%
  5. Ada0.32%
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Which AI customer support tools compete with Forethought?

Forethought against AI customer support tools worldwide, by month

Share of Search by month for Gorgias, Tidio, Forethought, Kustomer. The figures are in the table below the chart.

View monthly share of search table
MonthGorgiasTidioForethoughtKustomerAda
Oct 202570.4%18.6%7.1%3.4%0.45%
Nov 202575%16.2%6%2.4%0.3%
Dec 202574.9%16.4%6%2.4%0.26%
Jan 202671.1%18.8%7%2.8%0.35%
Feb 202669.9%18.6%8.3%2.7%0.42%
Mar 202663%21.7%11.8%3%0.38%
Apr 202667.3%21.4%8.2%2.7%0.4%
May 202670.9%18.8%7.1%2.8%0.42%
Jun 202674.7%16.3%6.2%2.4%0.39%
Jul 202679.8%11.9%5.4%2.6%0.39%
Aug 202675.9%13.4%7.4%3%0.32%
Sep 2026—————

  1. 1.Gorgias

    75.9%

    Held 1st. 168K estimated branded searches, -17.6% vs prior month. Share -3.9 points.

  2. 2.Tidio

    13.4%

    Held 2nd. 29.7K estimated branded searches, -2% vs prior month. Share +1.5 points.

  3. 3.Forethought

    7.4%

    Held 3rd. 16.4K estimated branded searches, +19.7% vs prior month. Share +2 points.

  4. 4.Kustomer

    3%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Ada

    0.32%

    Held 5th. 720 estimated branded searches, -28% vs prior month. Share -0.1 points.

Compare search popularity between Forethought and its closest rivals

How has branded search demand for Forethought changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Forethought worldwide fell from 20.5K to 16.4K.
  • Across the 11 months ending August 2026, Forethought’s estimated Share of Search among AI customer support tools worldwide peaked at 11.8% in March 2026 and was lowest at 5.4% in July 2026.

How did search popularity change for AI customer support tools worldwide in August 2026?

  1. In August 2026, Forethought gained estimated Share of Search among AI customer support tools worldwide, from 5.4% to 7.4%.

  2. In August 2026, Tidio gained estimated Share of Search among AI customer support tools worldwide, from 11.9% to 13.4%.

  3. In August 2026, Gorgias lost estimated Share of Search among AI customer support tools worldwide, from 79.8% to 75.9%.

  4. Estimated monthly branded searches for Ada worldwide fell 44.6% over 11 measured months, from 1.3K to 720 in August 2026.

  5. Estimated monthly branded searches for Kustomer worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

Where does Forethought compete?

Forethought is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Conversational AI platforms2nd of 54.1%Show ranking
AI customer support tools3rd of 57.4%Shown above
AI customer service agent platforms3rd of 517.6%Show ranking

How is Forethought measured?

Brandwave collects information about searches that people make online using Forethought’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • forethought
  • forethought ai

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How the Brand Demand Index is measured

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