Forethought vs Yellow.ai:Which is more popular by branded search?
In August 2026, Forethought had more branded searches than Yellow.ai among conversational AI platforms worldwide. Forethought was estimated to have 16.4K branded searches compared to Yellow.ai’s 12.1K, and held a 4.1% Share of Search versus Yellow.ai’s 3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Forethought or Yellow.ai?
Compare the platforms used to automate customer conversations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Forethought, Yellow.ai. The figures are in the table below the chart.
View monthly share of search table
| Month | Ultimate | Forethought | Yellow.ai | Netomi | Ada |
|---|---|---|---|---|---|
| Oct 2025 | 89.7% | 6.1% | 2.9% | 0.86% | 0.39% |
| Nov 2025 | 89.2% | 5.9% | 2.9% | 1.6% | 0.3% |
| Dec 2025 | 90.5% | 4.9% | 3% | 1.3% | 0.22% |
| Jan 2026 | 90.8% | 4.9% | 3% | 1.1% | 0.25% |
| Feb 2026 | 89.2% | 5.9% | 2.9% | 1.6% | 0.3% |
| Mar 2026 | 86.3% | 9% | 2.8% | 1.5% | 0.29% |
| Apr 2026 | 90.6% | 5% | 2.4% | 1.6% | 0.25% |
| May 2026 | 91.6% | 4.2% | 2% | 2% | 0.25% |
| Jun 2026 | 92.1% | 3.5% | 2.5% | 1.7% | 0.22% |
| Jul 2026 | 90.2% | 4.1% | 3% | 2.4% | 0.3% |
| Aug 2026 | 91.1% | 4.1% | 3% | 1.6% | 0.18% |
| Sep 2026 | — | — | — | — | — |
How has the Forethought and Yellow.ai comparison changed over the last 12 months?
3 findings
- Forethought was ahead of Yellow.ai in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Forethought’s estimated Share of Search among conversational AI platforms worldwide moved from 6.1% to 4.1%, and its estimated monthly branded searches moved from 20.5K to 16.4K.
- Across the 11 months ending August 2026, Yellow.ai’s estimated Share of Search among conversational AI platforms worldwide moved from 2.9% to 3%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
How did search popularity change for conversational AI platforms worldwide in August 2026?
2 changes
Yellow.ai’s estimated Share of Search among conversational AI platforms worldwide has gained ground for 3 months in a row, from 2% to 3% in August 2026.
Estimated monthly branded searches for Forethought worldwide fell 20% over 11 measured months, from 20.5K to 16.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Forethought’s and Yellow.ai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Forethought
2 branded search terms
- forethought
- forethought ai
Yellow.ai
1 branded search term
- yellow ai
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.