Brandwave

How popular isForethought in search?

In August 2026, there were an estimated 16.4K branded searches for Forethought worldwide which is down 20% over the last 11 months. Forethought holds 17.6% estimated Share of Search among AI customer service agent platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sierra35.5%
  2. Intercom Fin29.1%
  3. Forethought17.6%
  4. Decagon10.6%
  5. Cognigy7.1%
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Which AI customer service agent platforms compete with Forethought?

Forethought against AI customer service agent platforms worldwide, by month

Share of Search by month for Sierra, Intercom Fin, Forethought, Decagon, Cognigy. The figures are in the table below the chart.

View monthly share of search table
MonthSierraIntercom FinForethoughtDecagonCognigy
Oct 202522.2%33.1%20.5%12.1%12.1%
Nov 202527.5%27.5%20.3%12.3%12.3%
Dec 202527.4%27.4%20.2%14.9%10%
Jan 202626.5%32.4%19.6%11.8%9.7%
Feb 202626.5%32.4%19.6%11.8%9.7%
Mar 202626%31.9%24.8%9.5%7.8%
Apr 202631.1%31.1%19.2%9.3%9.3%
May 202632.8%32.8%16.5%9.8%8%
Jun 202631.3%38.3%13.3%9.4%7.7%
Jul 202636%29.5%14.9%10.8%8.8%
Aug 202635.5%29.1%17.6%10.6%7.1%
Sep 2026—————

  1. 1.Sierra

    35.5%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Intercom Fin

    29.1%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  3. 3.Forethought

    17.6%

    Held 3rd. 16.4K estimated branded searches, +19.7% vs prior month. Share +2.7 points.

  4. 4.Decagon

    10.6%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Cognigy

    7.1%

    Held 5th. 6.6K estimated branded searches, -18.6% vs prior month. Share -1.7 points.

Compare search popularity between Forethought and its closest rivals

How has branded search demand for Forethought changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Forethought worldwide fell from 20.5K to 16.4K.
  • Across the 11 months ending August 2026, Forethought’s estimated Share of Search among AI customer service agent platforms worldwide decreased from 20.5% to 17.6%.
  • Across the 11 months ending August 2026, Forethought’s estimated Share of Search among AI customer service agent platforms worldwide peaked at 24.8% in March 2026 and was lowest at 13.3% in June 2026.

How did search popularity change for AI customer service agent platforms worldwide in August 2026?

  1. In August 2026, Forethought gained estimated Share of Search among AI customer service agent platforms worldwide, from 14.9% to 17.6%.

  2. In August 2026, Cognigy lost estimated Share of Search among AI customer service agent platforms worldwide, from 8.8% to 7.1%.

  3. Estimated monthly branded searches for Sierra worldwide rose 49.1% over 11 measured months, from 22.2K to 33.1K in August 2026.

  4. Estimated monthly branded searches for Decagon worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Intercom Fin worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

Where does Forethought compete?

Forethought is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Conversational AI platforms2nd of 54.1%Show ranking
AI customer support tools3rd of 57.4%Show ranking
AI customer service agent platforms3rd of 517.6%Shown above

How is Forethought measured?

Brandwave collects information about searches that people make online using Forethought’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • forethought
  • forethought ai

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How the Brand Demand Index is measured

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