How popular isForethought in search?
In August 2026, there were an estimated 16.4K branded searches for Forethought worldwide which is down 20% over the last 11 months. Forethought holds 4.1% estimated Share of Search among conversational AI platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which conversational AI platforms compete with Forethought?
Share of Search by month for Ultimate, Forethought, Yellow.ai. The figures are in the table below the chart.
View monthly share of search table
| Month | Ultimate | Forethought | Yellow.ai | Netomi | Ada |
|---|---|---|---|---|---|
| Oct 2025 | 89.7% | 6.1% | 2.9% | 0.86% | 0.39% |
| Nov 2025 | 89.2% | 5.9% | 2.9% | 1.6% | 0.3% |
| Dec 2025 | 90.5% | 4.9% | 3% | 1.3% | 0.22% |
| Jan 2026 | 90.8% | 4.9% | 3% | 1.1% | 0.25% |
| Feb 2026 | 89.2% | 5.9% | 2.9% | 1.6% | 0.3% |
| Mar 2026 | 86.3% | 9% | 2.8% | 1.5% | 0.29% |
| Apr 2026 | 90.6% | 5% | 2.4% | 1.6% | 0.25% |
| May 2026 | 91.6% | 4.2% | 2% | 2% | 0.25% |
| Jun 2026 | 92.1% | 3.5% | 2.5% | 1.7% | 0.22% |
| Jul 2026 | 90.2% | 4.1% | 3% | 2.4% | 0.3% |
| Aug 2026 | 91.1% | 4.1% | 3% | 1.6% | 0.18% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.1% | 368K | +22.3% | +0.9 points | |
| 2, held 2nd | 4.1% | 16.4K | +19.7% | 0 points | |
| 3, held 3rd | 3% | 12.1K | +22.2% | 0 points | |
| 4, held 4th | 1.6% | 6.6K | -18.5% | -0.8 points | |
| 5, held 5th | 0.18% | 720 | -28% | -0.1 points |
1.
Ultimate91.1%
Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +0.9 points.
4.1%
Held 2nd. 16.4K estimated branded searches, +19.7% vs prior month. Share 0 points.
3%
Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.
4.
Netomi1.6%
Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.8 points.
5.
Ada0.18%
Held 5th. 720 estimated branded searches, -28% vs prior month. Share -0.1 points.
Compare search popularity between Forethought and its closest rivals
How has branded search demand for Forethought changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Forethought worldwide fell from 20.5K to 16.4K.
- Across the 11 months ending August 2026, Forethought’s estimated Share of Search among conversational AI platforms worldwide decreased from 6.1% to 4.1%.
- Across the 11 months ending August 2026, Forethought’s estimated Share of Search among conversational AI platforms worldwide peaked at 9% in March 2026 and was lowest at 3.5% in June 2026.
How did search popularity change for conversational AI platforms worldwide in August 2026?
5 changes
In August 2026, Ultimate gained estimated Share of Search among conversational AI platforms worldwide, from 90.2% to 91.1%.
In August 2026, Netomi lost estimated Share of Search among conversational AI platforms worldwide, from 2.4% to 1.6%.
Yellow.ai’s estimated Share of Search among conversational AI platforms worldwide has gained ground for 3 months in a row, from 2% to 3% in August 2026.
Estimated monthly branded searches for Ada worldwide fell 44.6% over 11 measured months, from 1.3K to 720 in August 2026.
Estimated monthly branded searches for Forethought worldwide fell 20% over 11 measured months, from 20.5K to 16.4K in August 2026.
Where does Forethought compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Conversational AI platforms | 2nd of 5 | 4.1% | Shown above |
| AI customer support tools | 3rd of 5 | 7.4% | Show ranking |
| AI customer service agent platforms | 3rd of 5 | 17.6% | Show ranking |
How is Forethought measured?
Brandwave collects information about searches that people make online using Forethought’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- forethought
- forethought ai
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Is Forethought your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.