AI customer support tools:Which brands are most popular in search?
In August 2026, Gorgias was the most searched among AI customer support tools worldwide, with an estimated 168K branded searches and 75.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Gorgias75.9%
Tidio13.4%
Forethought7.4%
Kustomer3%
Ada0.32%
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Share of SearchLeaderboard
Compare the AI tools used to answer customer support. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gorgias, Tidio, Forethought, Kustomer. The figures are in the table below the chart.
View monthly share of search table
| Month | Gorgias | Tidio | Forethought | Kustomer | Ada |
|---|---|---|---|---|---|
| Oct 2025 | 70.4% | 18.6% | 7.1% | 3.4% | 0.45% |
| Nov 2025 | 75% | 16.2% | 6% | 2.4% | 0.3% |
| Dec 2025 | 74.9% | 16.4% | 6% | 2.4% | 0.26% |
| Jan 2026 | 71.1% | 18.8% | 7% | 2.8% | 0.35% |
| Feb 2026 | 69.9% | 18.6% | 8.3% | 2.7% | 0.42% |
| Mar 2026 | 63% | 21.7% | 11.8% | 3% | 0.38% |
| Apr 2026 | 67.3% | 21.4% | 8.2% | 2.7% | 0.4% |
| May 2026 | 70.9% | 18.8% | 7.1% | 2.8% | 0.42% |
| Jun 2026 | 74.7% | 16.3% | 6.2% | 2.4% | 0.39% |
| Jul 2026 | 79.8% | 11.9% | 5.4% | 2.6% | 0.39% |
| Aug 2026 | 75.9% | 13.4% | 7.4% | 3% | 0.32% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.9% | 168K | -17.6% | -3.9 points | |
| 2, held 2nd | 13.4% | 29.7K | -2% | +1.5 points | |
| 3, held 3rd | 7.4% | 16.4K | +19.7% | +2 points | |
| 4, held 4th | 3% | 6.6K | 0% | +0.4 points | |
| 5, held 5th | 0.32% | 720 | -28% | -0.1 points |
1.
Gorgias75.9%
Held 1st. 168K estimated branded searches, -17.6% vs prior month. Share -3.9 points.
2.
Tidio13.4%
Held 2nd. 29.7K estimated branded searches, -2% vs prior month. Share +1.5 points.
7.4%
Held 3rd. 16.4K estimated branded searches, +19.7% vs prior month. Share +2 points.
4.
Kustomer3%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
Ada0.32%
Held 5th. 720 estimated branded searches, -28% vs prior month. Share -0.1 points.
Compare search popularity between leading brands
- Gorgias vs Tidio: compare search popularity
- Gorgias vs Forethought: compare search popularity
- Gorgias vs Kustomer: compare search popularity
- Tidio vs Forethought: compare search popularity
- Tidio vs Kustomer: compare search popularity
- Forethought vs Kustomer: compare search popularity
- Compare any of these brands
Which brand is most popular in search among AI customer support tools worldwide?
5 brands
In August 2026, Gorgias was the most searched among AI customer support tools worldwide, with an estimated 168K branded searches and 75.9% estimated Share of Search within this set. Tidio is in 2nd place, 62.5 percentage points behind at 13.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Gorgias | 70.4% → 75.9% | 79.8%Jul 2026 | 63%Mar 2026 | 1st |
| Tidio | 18.6% → 13.4% | 21.7%Mar 2026 | 11.9%Jul 2026 | 2nd |
| Forethought | 7.1% → 7.4% | 11.8%Mar 2026 | 5.4%Jul 2026 | 3rd |
| Kustomer | 3.4% → 3% | 3.4%Oct 2025 | 2.4%Jun 2026 | 4th |
| Ada | 0.45% → 0.32% | 0.45%Oct 2025 | 0.26%Dec 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Gorgias’ estimated Share of Search among AI customer support tools worldwide increased from 70.4% to 75.9%.
- Across the 11 months ending August 2026, Tidio’s estimated Share of Search among AI customer support tools worldwide decreased from 18.6% to 13.4%.
- Across the 11 months ending August 2026, Gorgias’ estimated Share of Search among AI customer support tools worldwide peaked at 79.8% in July 2026 and was lowest at 63% in March 2026.
- Across the 11 months ending August 2026, Tidio’s estimated Share of Search among AI customer support tools worldwide peaked at 21.7% in March 2026 and was lowest at 11.9% in July 2026.
- Across the 11 months ending August 2026, Forethought’s estimated Share of Search among AI customer support tools worldwide peaked at 11.8% in March 2026 and was lowest at 5.4% in July 2026.
- Across the 11 months ending August 2026, Kustomer’s estimated Share of Search among AI customer support tools worldwide peaked at 3.4% in October 2025 and was lowest at 2.4% in June 2026.
- Across the 11 months ending August 2026, Forethought, Kustomer and Ada held steady: their estimated Share of Search among AI customer support tools worldwide each moved less than 0.5 percentage points.
How did search popularity change for AI customer support tools worldwide in August 2026?
5 changes
In August 2026, Forethought gained estimated Share of Search among AI customer support tools worldwide, from 5.4% to 7.4%.
In August 2026, Tidio gained estimated Share of Search among AI customer support tools worldwide, from 11.9% to 13.4%.
In August 2026, Gorgias lost estimated Share of Search among AI customer support tools worldwide, from 79.8% to 75.9%.
Estimated monthly branded searches for Ada worldwide fell 44.6% over 11 measured months, from 1.3K to 720 in August 2026.
Estimated monthly branded searches for Kustomer worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
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