Freshdesk vs Kustomer:Which is more popular by branded search?
In August 2026, Freshdesk had more branded searches than Kustomer among omnichannel support platforms worldwide. Freshdesk was estimated to have 62.1K branded searches compared to Kustomer’s 6.6K, and held a 12.8% Share of Search versus Kustomer’s 1.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Freshdesk or Kustomer?
Compare the platforms that answer customers across channels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Freshdesk, Kustomer. The figures are in the table below the chart.
View monthly share of search table
| Month | Zendesk | Gorgias | Freshdesk | Kustomer | Gladly |
|---|---|---|---|---|---|
| Oct 2025 | 53.5% | 29.1% | 16% | 1.4% | <0.01% |
| Nov 2025 | 46.8% | 37.9% | 14% | 1.2% | <0.01% |
| Dec 2025 | 50.2% | 33.6% | 15.1% | 1.1% | <0.01% |
| Jan 2026 | 55.1% | 30.2% | 13.6% | 1.2% | <0.01% |
| Feb 2026 | 55.1% | 30.2% | 13.6% | 1.2% | <0.01% |
| Mar 2026 | 59% | 26.5% | 13.2% | 1.3% | <0.01% |
| Apr 2026 | 51.5% | 34.4% | 12.7% | 1.4% | <0.01% |
| May 2026 | 56.4% | 30.9% | 11.5% | 1.2% | <0.01% |
| Jun 2026 | 55% | 30.3% | 13.6% | 0.97% | <0.01% |
| Jul 2026 | 47.8% | 39.1% | 11.8% | 1.3% | <0.01% |
| Aug 2026 | 51.3% | 34.6% | 12.8% | 1.4% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Freshdesk and Kustomer comparison changed over the last 12 months?
3 findings
- Freshdesk was ahead of Kustomer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Freshdesk’s estimated Share of Search among omnichannel support platforms worldwide moved from 16% to 12.8%, and its estimated monthly branded searches moved from 112K to 62.1K.
- Across the 11 months ending August 2026, Kustomer’s estimated Share of Search among omnichannel support platforms worldwide held steady at 1.4%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
How did search popularity change for omnichannel support platforms worldwide in August 2026?
2 changes
In August 2026, Freshdesk gained estimated Share of Search among omnichannel support platforms worldwide, from 11.8% to 12.8%.
Estimated monthly branded searches for Kustomer worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Freshdesk’s and Kustomer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.