Brandwave

How popular isSalesforce in search?

In September 2026, people searched for Salesforce by name about 3 million times worldwide, a 17.6% increase from the previous year. These searches made up 1.1% of all global omnichannel support platform searches, placing Salesforce fifth out of seven platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Zendesk52.5%
  2. Gorgias28.5%
  3. Freshdesk15.9%
  4. Kustomer1.1%
  5. Salesforce1.1%
  6. Intercom0.94%
  7. Gladly<0.01%
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Which omnichannel support platforms compete with Salesforce?

Salesforce against omnichannel support platforms worldwide, by month

Share of searches by month for Zendesk, Gorgias, Freshdesk, Salesforce. The figures are in the table below the chart.

View monthly share of searches table
MonthZendeskGorgiasFreshdeskKustomerSalesforceIntercomGladly
Oct 202552.5%28.3%15.7%1.4%1.4%0.7%<0.01%
Nov 202546.1%37.1%13.8%1.2%1.2%0.55%<0.01%
Dec 202549.7%32.7%14.9%1.1%1%0.6%<0.01%
Jan 202654.3%29.3%13.4%1.2%1.2%0.64%<0.01%
Feb 202654.2%29.1%13.3%1.2%1.4%0.76%<0.01%
Mar 202657.8%25.5%13%1.3%1.5%1%<0.01%
Apr 202650.5%33.2%12.5%1.3%1.3%1.2%<0.01%
May 202655.2%29.8%11.2%1.2%1.2%1.5%<0.01%
Jun 202653.7%29%13.3%1.2%1.1%1.7%<0.01%
Jul 202646.9%37.8%11.6%1.2%1.4%1.1%<0.01%
Aug 202650.4%33.4%12.6%1.3%1.3%1.1%<0.01%
Sep 202652.5%28.5%15.9%1.1%1.1%0.94%<0.01%

  1. 1.Zendesk

    52.5%

    Held 1st. 304K estimated branded searches, +21.9% vs prior month. Share +2.1 points.

  2. 2.Gorgias

    28.5%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -4.9 points.

  3. 3.Freshdesk

    15.9%

    Held 3rd. 91.8K estimated branded searches, +47.8% vs prior month. Share +3.3 points.

  4. 4.Kustomer

    1.1%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Salesforce

    1.1%

    Held 5th. 6.4K estimated branded searches, +1.9% vs prior month. Share -0.2 points.

  6. 6.Intercom

    0.94%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Gladly

    <0.01%

    Held 7th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Salesforce and its closest rivals

Every comparison with Salesforce

33 comparisons

How has branded search demand for Salesforce changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Salesforce worldwide rose from 2.5M to 3M.
  • Across the 12 months ending September 2026, Salesforce’s share of searches among omnichannel support platforms worldwide held steady, from 1.4% to 1.1%.

How did search popularity change for omnichannel support platforms worldwide in September 2026?

6 changes

  1. In September 2026, Freshdesk gained share of searches among omnichannel support platforms worldwide, from 12.6% to 15.9%.

  2. In September 2026, Zendesk gained share of searches among omnichannel support platforms worldwide, from 50.4% to 52.5%.

  3. In September 2026, Gorgias lost share of searches among omnichannel support platforms worldwide, from 33.4% to 28.5%.

  4. Estimated monthly branded searches for Salesforce worldwide fell 34% over 12 measured months, from 9.7K to 6.4K in September 2026.

  5. Estimated monthly branded searches for Kustomer worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

  6. Estimated monthly branded searches for Gladly worldwide fell 25% over 12 measured months, from 40 to 30 in September 2026.

How are Salesforce’s branded searches counted?

39 search terms

Brandwave collects information about searches that people make online using Salesforce’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • agentforce
  • app salesforce
  • data cloud salesforce
  • experience cloud
  • marketing cloud
  • sales cloud
  • sales cloud salesforce
  • salesforce
  • salesforce agentforce
  • salesforce app
  • salesforce cloud
  • salesforce commerce cloud
  • salesforce cpq
  • salesforce crm
  • salesforce crm company
  • salesforce crm management
  • salesforce crm platform
  • salesforce crm software
  • salesforce crm system
  • salesforce crm tool
  • salesforce customer 360
  • salesforce customer management
  • salesforce customer relationship
  • salesforce customer relationship management
  • salesforce customer relationship management system
  • salesforce data cloud
  • salesforce einstein
  • salesforce experience cloud
  • salesforce for crm
  • salesforce health cloud
  • salesforce marketing cloud
  • salesforce platform
  • salesforce relationship management
  • salesforce sales cloud
  • salesforce service cloud
  • salesforce software
  • salesforcecpq
  • service cloud
  • service cloud salesforce

Do you work for Salesforce? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Salesforce compete?

Salesforce is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
CRM platforms1st of 949.5%Show ranking
Self service portals1st of 655.3%Show ranking
Omnichannel messaging platforms7th of 100.52%Show ranking
Omnichannel support platforms5th of 71.1%Shown above
Sales forecasting platforms3rd of 96.5%Show ranking
Conversational AI platforms1st of 664.4%Show ranking
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