Brandwave

How popular isSalesforce?

In September 2026, people searched for Salesforce by name about 3 million times worldwide, a 17.6% increase from the previous year. These searches made up 0.52% of all global omnichannel messaging platform searches, placing Salesforce seventh out of ten platforms. When we asked both ChatGPT and Google AI Overviews about omnichannel messaging platforms, Salesforce appeared in three of the five answers and was the third most recommended of the ten.

Search and AI answers in September 2026

Salesforce is the seventh most searched of 10 competitors and the third most recommended in AI answers.

  1. TwilioShare of searches 44.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. ZendeskShare of searches 24.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. KommoShare of searches 15.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Respond.ioShare of searches 7.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. SalesforceShare of searches 0.52%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top omnichannel messaging platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Salesforce was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Salesforce is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zendesk1st
  2. Intercom2nd
  3. Salesforce3rd
  4. Freshdesk Omni4th
  5. Twilio5th
  6. Respond.io6th
  7. Kommo–
  8. Chatwoot–
  9. Trengo–
  10. Re:amaze–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zendesk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Intercom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twilio3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salesforce3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freshdesk Omni3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Respond.io1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kommo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chatwoot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trengo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Re:amaze0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about omnichannel messaging platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which omnichannel messaging platforms compete with Salesforce?

Salesforce against omnichannel messaging platforms worldwide, by month

Share of searches by month for Twilio, Zendesk, Kommo, Respond.io, Chatwoot, Salesforce. The figures are in the table below the chart.

View monthly share of searches table
MonthTwilioZendeskKommoRespond.ioChatwootTrengoSalesforceIntercomRe:amazeFreshdesk Omni
Oct 202547%25.8%16%5.3%3.5%1.1%0.68%0.35%0.32%0.09%
Nov 202546.2%25.4%15.8%6.6%3.4%1%0.66%0.31%0.38%0.11%
Dec 202543.5%29.2%14.9%5.7%3.9%1.2%0.62%0.36%0.45%0.13%
Jan 202644%29.5%15.5%4.4%4%1.2%0.66%0.35%0.39%0.08%
Feb 202646.7%25.6%16%5%4.2%1.1%0.67%0.36%0.39%0.08%
Mar 202646.4%25.4%15.8%5.7%4.2%0.87%0.67%0.45%0.32%0.09%
Apr 202652.3%19.2%15%6.4%4.7%0.97%0.5%0.47%0.35%0.1%
May 202648.8%21.8%16.6%6%4.4%0.91%0.46%0.6%0.28%0.09%
Jun 202649.9%22.3%14.3%6.5%4.5%0.93%0.47%0.72%0.28%0.07%
Jul 202652.2%19.1%14.6%6%5.8%0.97%0.59%0.43%0.3%0.08%
Aug 202652.5%19.2%14.7%6.8%4.8%0.8%0.49%0.42%0.29%0.08%
Sep 202644.5%24.4%15.2%7.8%6%0.83%0.52%0.44%0.31%0.08%

  1. 1.Twilio

    44.5%

    Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -8 points.

  2. 2.Zendesk

    24.4%

    Held 2nd. 301K estimated branded searches, +22.3% vs prior month. Share +5.2 points.

  3. 3.Kommo

    15.2%

    Held 3rd. 188K estimated branded searches, -0.06% vs prior month. Share +0.5 points.

  4. 4.Respond.io

    7.8%

    Held 4th. 96.3K estimated branded searches, +9.8% vs prior month. Share +0.9 points.

  5. 5.Chatwoot

    6%

    Held 5th. 74.5K estimated branded searches, +22.1% vs prior month. Share +1.3 points.

  6. 6.Trengo

    0.83%

    Held 6th. 10.3K estimated branded searches, -0.1% vs prior month. Share 0 points.

  7. 7.Salesforce

    0.52%

    Held 7th. 6.4K estimated branded searches, +1.9% vs prior month. Share 0 points.

  8. 8.Intercom

    0.44%

    Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Re:amaze

    0.31%

    Held 9th. 3.8K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Freshdesk Omni

    0.08%

    Held 10th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Salesforce and its closest rivals

Every comparison with Salesforce

33 comparisons

How has branded search demand for Salesforce changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Salesforce worldwide rose from 2.5M to 3M.
  • Across the 12 months ending September 2026, Salesforce’s share of searches among omnichannel messaging platforms worldwide held steady, from 0.68% to 0.52%.

How did search popularity change for omnichannel messaging platforms worldwide in September 2026?

6 changes

  1. In September 2026, Zendesk gained share of searches among omnichannel messaging platforms worldwide, from 19.2% to 24.4%.

  2. In September 2026, Chatwoot gained share of searches among omnichannel messaging platforms worldwide, from 4.8% to 6%.

  3. In September 2026, Respond.io gained share of searches among omnichannel messaging platforms worldwide, from 6.8% to 7.8%.

  4. In September 2026, Kommo gained share of searches among omnichannel messaging platforms worldwide, from 14.7% to 15.2%.

  5. In September 2026, Twilio lost share of searches among omnichannel messaging platforms worldwide, from 52.5% to 44.5%.

  6. Estimated monthly branded searches for Salesforce worldwide fell 34% over 12 measured months, from 9.7K to 6.4K in September 2026.

How are Salesforce’s branded searches counted?

39 search terms

Brandwave collects information about searches that people make online using Salesforce’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • agentforce
  • app salesforce
  • data cloud salesforce
  • experience cloud
  • marketing cloud
  • sales cloud
  • sales cloud salesforce
  • salesforce
  • salesforce agentforce
  • salesforce app
  • salesforce cloud
  • salesforce commerce cloud
  • salesforce cpq
  • salesforce crm
  • salesforce crm company
  • salesforce crm management
  • salesforce crm platform
  • salesforce crm software
  • salesforce crm system
  • salesforce crm tool
  • salesforce customer 360
  • salesforce customer management
  • salesforce customer relationship
  • salesforce customer relationship management
  • salesforce customer relationship management system
  • salesforce data cloud
  • salesforce einstein
  • salesforce experience cloud
  • salesforce for crm
  • salesforce health cloud
  • salesforce marketing cloud
  • salesforce platform
  • salesforce relationship management
  • salesforce sales cloud
  • salesforce service cloud
  • salesforce software
  • salesforcecpq
  • service cloud
  • service cloud salesforce

Do you work for Salesforce? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Salesforce compete?

Salesforce is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
CRM platforms1st of 949.5%Show ranking
Self service portals1st of 655.3%Show ranking
Omnichannel messaging platforms7th of 100.52%Shown above
Omnichannel support platforms5th of 71.1%Show ranking
Sales forecasting platforms3rd of 96.5%Show ranking
Conversational AI platforms1st of 664.4%Show ranking
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Is Salesforce your brand?

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