How popular isSalesforce in search?
In August 2026, there were an estimated 2.6M branded searches for Salesforce worldwide which held steady over the last 11 months. Salesforce holds 76% estimated Share of Search among self service portals worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Salesforce76%
ServiceNow13.3%
Zendesk7.4%
Freshdesk1.8%ManageEngine1.5%
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Which self service portals compete with Salesforce?
Share of Search by month for Salesforce, ServiceNow, Zendesk. The figures are in the table below the chart.
View monthly share of search table
| Month | Salesforce | ServiceNow | Zendesk | Freshdesk | ManageEngine |
|---|---|---|---|---|---|
| Oct 2025 | 72.5% | 12.4% | 10.3% | 3.1% | 1.7% |
| Nov 2025 | 72.6% | 12.4% | 10.3% | 3.1% | 1.7% |
| Dec 2025 | 72.6% | 12.4% | 10.3% | 3.1% | 1.7% |
| Jan 2026 | 73.1% | 12.6% | 10.4% | 2.6% | 1.4% |
| Feb 2026 | 75.8% | 12.3% | 8.4% | 2.1% | 1.4% |
| Mar 2026 | 74.2% | 12% | 10% | 2.2% | 1.6% |
| Apr 2026 | 74.6% | 15.3% | 7% | 1.7% | 1.4% |
| May 2026 | 73.8% | 14.9% | 8.3% | 1.7% | 1.3% |
| Jun 2026 | 74.1% | 14.5% | 8.1% | 2% | 1.3% |
| Jul 2026 | 77% | 12.8% | 7.1% | 1.8% | 1.4% |
| Aug 2026 | 76% | 13.3% | 7.4% | 1.8% | 1.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76% | 2.6M | -5.4% | -1 points | |
| 2, held 2nd | 13.3% | 450K | 0% | +0.6 points | |
| 3, held 3rd | 7.4% | 249K | -0.04% | +0.3 points | |
| 4, held 4th | 1.8% | 62.1K | +0.49% | +0.1 points | |
| 5, held 5th | 1.5% | 49.5K | 0% | +0.1 points |
76%
Held 1st. 2.6M estimated branded searches, -5.4% vs prior month. Share -1 points.
13.3%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.6 points.
3.
Zendesk7.4%
Held 3rd. 249K estimated branded searches, -0.04% vs prior month. Share +0.3 points.
1.8%
Held 4th. 62.1K estimated branded searches, +0.49% vs prior month. Share +0.1 points.
1.5%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Salesforce and its closest rivals
How has branded search demand for Salesforce changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Salesforce worldwide held steady at 2.6M.
- Across the 11 months ending August 2026, Salesforce’s estimated Share of Search among self service portals worldwide increased from 72.5% to 76%.
- Across the 11 months ending August 2026, Salesforce’s estimated Share of Search among self service portals worldwide peaked at 77% in July 2026 and was lowest at 72.5% in October 2025.
How did search popularity change for self service portals worldwide in August 2026?
5 changes
In August 2026, ServiceNow gained estimated Share of Search among self service portals worldwide, from 12.8% to 13.3%.
In August 2026, Salesforce lost estimated Share of Search among self service portals worldwide, from 77% to 76%.
Estimated monthly branded searches for Freshdesk worldwide fell 44.4% over 11 measured months, from 112K to 62.1K in August 2026.
Estimated monthly branded searches for Zendesk worldwide fell 33.2% over 11 measured months, from 373K to 249K in August 2026.
Estimated monthly branded searches for ManageEngine worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.
Where does Salesforce compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| CRM platforms | 1st of 9 | 51.3% | Show ranking |
| Self service portals | 1st of 5 | 76% | Shown above |
| CPQ platforms | 1st of 5 | 93.6% | Show ranking |
| Quote to cash platforms | 1st of 5 | 93.6% | Show ranking |
| Government CRM platforms | 1st of 5 | 96.7% | Show ranking |
| Financial advisor CRM | 1st of 5 | 97.1% | Show ranking |
How is Salesforce measured?
Brandwave collects information about searches that people make online using Salesforce’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
71 branded search terms
- agentforce
- app salesforce
- commerce cloud
- crm analytics salesforce
- data cloud salesforce
- experience cloud
- experience cloud salesforce
- marketing cloud
- marketing cloud account engagement
- sales cloud
- sales cloud pricing salesforce
- sales cloud salesforce
- salesforce
- salesforce agentforce
- salesforce app
- salesforce automation crm
- salesforce cloud
- salesforce com
- salesforce commerce cloud
- salesforce cost
- salesforce cpq
- salesforce crm
- salesforce crm analytics
- salesforce crm company
- salesforce crm free
- salesforce crm management
- salesforce crm platform
- salesforce crm pricing
- salesforce crm software
- salesforce crm system
- salesforce crm tool
- salesforce customer 360
- salesforce customer management
- salesforce customer relationship
- salesforce customer relationship management
- salesforce customer relationship management system
- salesforce data cloud
- salesforce demo
- salesforce einstein
- salesforce enterprise
1–40 of 71
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