Brandwave

Kustomer vs Salesforce:Which is more popular?

In September 2026, Kustomer and Salesforce were level in searches among omnichannel support platforms worldwide, with an estimated 6.6K versus 6.4K branded searches, at 1.1% of the total each. When we asked ChatGPT and Google AI Overviews about omnichannel support platforms, Salesforce appeared in four of the five answers and Kustomer in none.

Among omnichannel support platforms worldwide in September 2026

Who do people search for more?

Kustomer and Salesforce are searched for about as often as each other.

Kustomer 6.6K searchesSalesforce 6.4K searches

Who does AI mention more?

Salesforce, mentioned in 4 of 5 answers, Kustomer in 0

Salesforce in 4 of 5Kustomer in 0 of 5

Who does AI recommend more?

Salesforce, the only one of the two named

Salesforce first in 4Kustomer never named

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Top omnichannel support platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Salesforce was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kustomer did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zendesk1st
  2. Freshdesk2nd
  3. Intercom3rd
  4. Salesforce4th
  5. Gorgias5th
  6. Kustomer–
  7. Gladly–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zendesk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Freshdesk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Salesforce4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Intercom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gorgias1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kustomer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gladly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about omnichannel support platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Kustomer or Salesforce more popular in search?

This chart shows how often people search Google for Kustomer and Salesforce by name. Each line represents a brand's share of searches for all seven omnichannel support platforms we track, month by month, from English-language searches worldwide.

Kustomer and Salesforce among omnichannel support platforms worldwide, by month

Share of searches by month for Kustomer, Salesforce. The figures are in the table below the chart.

View monthly share of searches table
MonthZendeskGorgiasFreshdeskKustomerSalesforceIntercomGladly
Oct 202552.5%28.3%15.7%1.4%1.4%0.7%<0.01%
Nov 202546.1%37.1%13.8%1.2%1.2%0.55%<0.01%
Dec 202549.7%32.7%14.9%1.1%1%0.6%<0.01%
Jan 202654.3%29.3%13.4%1.2%1.2%0.64%<0.01%
Feb 202654.2%29.1%13.3%1.2%1.4%0.76%<0.01%
Mar 202657.8%25.5%13%1.3%1.5%1%<0.01%
Apr 202650.5%33.2%12.5%1.3%1.3%1.2%<0.01%
May 202655.2%29.8%11.2%1.2%1.2%1.5%<0.01%
Jun 202653.7%29%13.3%1.2%1.1%1.7%<0.01%
Jul 202646.9%37.8%11.6%1.2%1.4%1.1%<0.01%
Aug 202650.4%33.4%12.6%1.3%1.3%1.1%<0.01%
Sep 202652.5%28.5%15.9%1.1%1.1%0.94%<0.01%

How has the Kustomer and Salesforce comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Salesforce took it in January 2026, Kustomer took it in April 2026, Salesforce took it in July 2026, Kustomer took it in August 2026.
  • Across the 12 months ending September 2026, Kustomer’s share of searches among omnichannel support platforms worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
  • Across the 12 months ending September 2026, Salesforce’s share of searches among omnichannel support platforms worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 9.7K to 6.4K.

How did search popularity change for omnichannel support platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Salesforce worldwide fell 34% over 12 measured months, from 9.7K to 6.4K in September 2026.

  2. Estimated monthly branded searches for Kustomer worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Kustomer’s and Salesforce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kustomer

1 branded search term

  • kustomer

Salesforce

2 branded search terms

  • salesforce service cloud
  • service cloud salesforce

How the Brand Demand Index is measured

Other head-to-heads among omnichannel support platforms

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