Omnichannel support platforms:Which brands are most popular in search?
In August 2026, Zendesk was the most searched among omnichannel support platforms worldwide, with an estimated 249K branded searches and 51.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the platforms that answer customers across channels. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zendesk, Gorgias, Freshdesk. The figures are in the table below the chart.
View monthly share of search table
| Month | Zendesk | Gorgias | Freshdesk | Kustomer | Gladly |
|---|---|---|---|---|---|
| Oct 2025 | 53.5% | 29.1% | 16% | 1.4% | <0.01% |
| Nov 2025 | 46.8% | 37.9% | 14% | 1.2% | <0.01% |
| Dec 2025 | 50.2% | 33.6% | 15.1% | 1.1% | <0.01% |
| Jan 2026 | 55.1% | 30.2% | 13.6% | 1.2% | <0.01% |
| Feb 2026 | 55.1% | 30.2% | 13.6% | 1.2% | <0.01% |
| Mar 2026 | 59% | 26.5% | 13.2% | 1.3% | <0.01% |
| Apr 2026 | 51.5% | 34.4% | 12.7% | 1.4% | <0.01% |
| May 2026 | 56.4% | 30.9% | 11.5% | 1.2% | <0.01% |
| Jun 2026 | 55% | 30.3% | 13.6% | 0.97% | <0.01% |
| Jul 2026 | 47.8% | 39.1% | 11.8% | 1.3% | <0.01% |
| Aug 2026 | 51.3% | 34.6% | 12.8% | 1.4% | <0.01% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.3% | 249K | -0.04% | +3.5 points | |
| 2, held 2nd | 34.6% | 168K | -17.6% | -4.5 points | |
| 3, held 3rd | 12.8% | 62.1K | +0.49% | +0.9 points | |
| 4, held 4th | 1.4% | 6.6K | 0% | +0.1 points | |
| 5, held 5th | <0.01% | 30 | 0% | 0 points |
1.
Zendesk51.3%
Held 1st. 249K estimated branded searches, -0.04% vs prior month. Share +3.5 points.
2.
Gorgias34.6%
Held 2nd. 168K estimated branded searches, -17.6% vs prior month. Share -4.5 points.
12.8%
Held 3rd. 62.1K estimated branded searches, +0.49% vs prior month. Share +0.9 points.
4.
Kustomer1.4%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Gladly
<0.01%
Held 5th. 30 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among omnichannel support platforms worldwide?
5 brands
In August 2026, Zendesk was the most searched among omnichannel support platforms worldwide, with an estimated 249K branded searches and 51.3% estimated Share of Search within this set. Gorgias is in 2nd place, 16.7 percentage points behind at 34.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Zendesk | 53.5% → 51.3% | 59%Mar 2026 | 46.8%Nov 2025 | 1st |
| Gorgias | 29.1% → 34.6% | 39.1%Jul 2026 | 26.5%Mar 2026 | 2nd |
 Freshdesk | 16% → 12.8% | 16%Oct 2025 | 11.5%May 2026 | 3rd |
| Kustomer | 1.4% | 1.4%Oct 2025 | 0.97%Jun 2026 | 4th |
| Gladly | <0.01% | <0.01%Aug 2026 | <0.01%Nov 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Zendesk’s estimated Share of Search among omnichannel support platforms worldwide decreased from 53.5% to 51.3%.
- Across the 11 months ending August 2026, Gorgias’ estimated Share of Search among omnichannel support platforms worldwide increased from 29.1% to 34.6%.
- Across the 11 months ending August 2026, Freshdesk’s estimated Share of Search among omnichannel support platforms worldwide decreased from 16% to 12.8%.
- Across the 11 months ending August 2026, Zendesk’s estimated Share of Search among omnichannel support platforms worldwide peaked at 59% in March 2026 and was lowest at 46.8% in November 2025.
- Across the 11 months ending August 2026, Gorgias’ estimated Share of Search among omnichannel support platforms worldwide peaked at 39.1% in July 2026 and was lowest at 26.5% in March 2026.
- Across the 11 months ending August 2026, Freshdesk’s estimated Share of Search among omnichannel support platforms worldwide peaked at 16% in October 2025 and was lowest at 11.5% in May 2026.
- Across the 11 months ending August 2026, Kustomer and Gladly held steady: their estimated Share of Search among omnichannel support platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for omnichannel support platforms worldwide in August 2026?
5 changes
In August 2026, Zendesk gained estimated Share of Search among omnichannel support platforms worldwide, from 47.8% to 51.3%.
In August 2026, Freshdesk gained estimated Share of Search among omnichannel support platforms worldwide, from 11.8% to 12.8%.
In August 2026, Gorgias lost estimated Share of Search among omnichannel support platforms worldwide, from 39.1% to 34.6%.
Estimated monthly branded searches for Kustomer worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
Estimated monthly branded searches for Gladly worldwide fell 25% over 11 measured months, from 40 to 30 in August 2026.
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