Brandwave

How popular isIntercom?

In September 2026, people searched for Intercom by name about 7,050 times worldwide, a 24.1% increase from the previous year. These searches made up 0.94% of all global omnichannel support platform searches, placing Intercom sixth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about omnichannel support platforms, Intercom appeared in four of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Intercom is the sixth most searched of 7 competitors and the third most recommended in AI answers.

  1. ZendeskShare of searches 52.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. GorgiasShare of searches 28.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. FreshdeskShare of searches 15.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. KustomerShare of searches 1.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. IntercomShare of searches 0.94%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top omnichannel support platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Intercom was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Intercom is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zendesk1st
  2. Freshdesk2nd
  3. Intercom3rd
  4. Salesforce4th
  5. Gorgias5th
  6. Kustomer–
  7. Gladly–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zendesk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Freshdesk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Salesforce4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Intercom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gorgias1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kustomer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gladly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about omnichannel support platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which omnichannel support platforms compete with Intercom?

Intercom against omnichannel support platforms worldwide, by month

Share of searches by month for Zendesk, Gorgias, Freshdesk, Intercom. The figures are in the table below the chart.

View monthly share of searches table
MonthZendeskGorgiasFreshdeskKustomerSalesforceIntercomGladly
Oct 202552.5%28.3%15.7%1.4%1.4%0.7%<0.01%
Nov 202546.1%37.1%13.8%1.2%1.2%0.55%<0.01%
Dec 202549.7%32.7%14.9%1.1%1%0.6%<0.01%
Jan 202654.3%29.3%13.4%1.2%1.2%0.64%<0.01%
Feb 202654.2%29.1%13.3%1.2%1.4%0.76%<0.01%
Mar 202657.8%25.5%13%1.3%1.5%1%<0.01%
Apr 202650.5%33.2%12.5%1.3%1.3%1.2%<0.01%
May 202655.2%29.8%11.2%1.2%1.2%1.5%<0.01%
Jun 202653.7%29%13.3%1.2%1.1%1.7%<0.01%
Jul 202646.9%37.8%11.6%1.2%1.4%1.1%<0.01%
Aug 202650.4%33.4%12.6%1.3%1.3%1.1%<0.01%
Sep 202652.5%28.5%15.9%1.1%1.1%0.94%<0.01%

  1. 1.Zendesk

    52.5%

    Held 1st. 304K estimated branded searches, +21.9% vs prior month. Share +2.1 points.

  2. 2.Gorgias

    28.5%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -4.9 points.

  3. 3.Freshdesk

    15.9%

    Held 3rd. 91.8K estimated branded searches, +47.8% vs prior month. Share +3.3 points.

  4. 4.Kustomer

    1.1%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Salesforce

    1.1%

    Held 5th. 6.4K estimated branded searches, +1.9% vs prior month. Share -0.2 points.

  6. 6.Intercom

    0.94%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Gladly

    <0.01%

    Held 7th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Intercom and its closest rivals

Every comparison with Intercom

29 comparisons

How has branded search demand for Intercom changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Intercom worldwide rose from 5.7K to 7K.
  • Across the 12 months ending September 2026, Intercom’s share of searches among omnichannel support platforms worldwide peaked at 1.7% in June 2026 and was lowest at 0.55% in November 2025.

How did search popularity change for omnichannel support platforms worldwide in September 2026?

6 changes

  1. In September 2026, Freshdesk gained share of searches among omnichannel support platforms worldwide, from 12.6% to 15.9%.

  2. In September 2026, Zendesk gained share of searches among omnichannel support platforms worldwide, from 50.4% to 52.5%.

  3. In September 2026, Gorgias lost share of searches among omnichannel support platforms worldwide, from 33.4% to 28.5%.

  4. Estimated monthly branded searches for Salesforce worldwide fell 34% over 12 measured months, from 9.7K to 6.4K in September 2026.

  5. Estimated monthly branded searches for Kustomer worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

  6. Estimated monthly branded searches for Gladly worldwide fell 25% over 12 measured months, from 40 to 30 in September 2026.

How are Intercom’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Intercom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • intercom conversational marketing
  • intercom fin
  • intercom fin ai
  • intercom help desk
  • intercom messenger

Do you work for Intercom? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Intercom compete?

Intercom is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Business messaging platforms11th of 11<0.01%Show ranking
Omnichannel messaging platforms8th of 100.44%Show ranking
Chatbot builders8th of 100.53%Show ranking
Help desk software7th of 70.23%Show ranking
Customer support platforms6th of 70.83%Show ranking
Omnichannel support platforms6th of 70.94%Shown above
Customer knowledge base platforms7th of 90.35%Show ranking
Live chat platforms9th of 9<0.01%Show ranking
Customer engagement platforms10th of 10<0.01%Show ranking
In app messaging platforms8th of 90.22%Show ranking
Conversational marketing platforms7th of 70.02%Show ranking
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