Brandwave

How popular isZendesk?

In September 2026, people searched for Zendesk by name about 304,000 times worldwide, an 18.6% decrease from the previous year. These searches made up 2.4% of all global business messaging platform searches, placing Zendesk fifth out of 11 platforms. When we asked both ChatGPT and Google AI Overviews about business messaging platforms, Zendesk appeared in two of the five answers and was the seventh most recommended of the 11.

Search and AI answers in September 2026

Zendesk is the fifth most searched of 11 competitors and the seventh most recommended in AI answers.

  1. Microsoft TeamsShare of searches 32.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. SlackShare of searches 32.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. Google ChatShare of searches 26.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. TwilioShare of searches 4.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. ZendeskShare of searches 2.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

+6 more

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Top business messaging platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zendesk was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zendesk is the seventh most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Slack1st
  2. Microsoft Teams2nd
  3. Google Chat3rd
  4. Intercom4th
  5. Textmagic5th
  6. Twilio6th
  7. Zendesk7th
  8. Vonage–
  9. Infobip–
  10. Sinch–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Teams3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Slack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Chat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twilio2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zendesk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Textmagic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Intercom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vonage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Infobip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sinch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about business messaging platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which business messaging platforms compete with Zendesk?

Zendesk against business messaging platforms worldwide, by month

Share of searches by month for Microsoft Teams, Slack, Google Chat, Twilio, Zendesk. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft TeamsSlackGoogle ChatTwilioZendeskVonageInfobipSinchTextmagicMessageBirdIntercom
Oct 202531.9%31.9%26.1%5.3%2.9%0.72%0.47%0.32%0.21%0.17%0%
Nov 202536.4%29.8%24.4%4.9%2.7%0.67%0.44%0.36%0.22%0.2%<0.01%
Dec 202528%34.2%28%4.6%3.1%0.77%0.41%0.42%0.26%0.23%<0.01%
Jan 202631.6%31.6%25.9%5.2%3.5%0.87%0.47%0.38%0.21%0.21%<0.01%
Feb 202631.9%31.9%26.1%5.2%2.9%0.71%0.47%0.39%0.22%0.21%<0.01%
Mar 202632%32%26.2%5.3%2.9%0.72%0.39%0.32%0.18%0.17%<0.01%
Apr 202630%30%30%6%2.2%0.67%0.44%0.36%0.2%0.16%<0.01%
May 202625.8%31.6%31.6%6.3%2.8%0.71%0.47%0.38%0.17%0.17%<0.01%
Jun 202627.4%33.5%27.4%6.7%3%0.75%0.49%0.41%0.19%0.15%<0.01%
Jul 202627.5%33.7%27.5%6.8%2.5%0.75%0.5%0.41%0.19%0.15%0%
Aug 202627.5%33.7%27.5%6.8%2.5%0.76%0.5%0.41%0.19%0.12%<0.01%
Sep 202632.5%32.5%26.6%4.4%2.4%0.6%0.48%0.39%0.15%0.08%<0.01%
  1. Moved from 3rd to 1st. 4.1M estimated branded searches, +49.3% vs prior month. Share +4.9 points.

  2. 2.Slack

    32.5%

    Moved from 1st to 2nd. 4.1M estimated branded searches, +22.1% vs prior month. Share -1.2 points.

  3. Moved from 2nd to 3rd. 3.4M estimated branded searches, +22.3% vs prior month. Share -1 points.

  4. 4.Twilio

    4.4%

    Held 4th. 551K estimated branded searches, -18.2% vs prior month. Share -2.4 points.

  5. 5.Zendesk

    2.4%

    Held 5th. 301K estimated branded searches, +22.3% vs prior month. Share -0.1 points.

  6. 6.Vonage

    0.6%

    Held 6th. 75.9K estimated branded searches, +0.8% vs prior month. Share -0.2 points.

  7. 7.Infobip

    0.48%

    Held 7th. 60.5K estimated branded searches, +22.2% vs prior month. Share 0 points.

  8. 8.Sinch

    0.39%

    Held 8th. 49.7K estimated branded searches, +22.1% vs prior month. Share 0 points.

  9. 9.Textmagic

    0.15%

    Held 9th. 18.7K estimated branded searches, -0.69% vs prior month. Share 0 points.

  10. 10.MessageBird

    0.08%

    Held 10th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

  11. 11.Intercom

    <0.01%

    Held 11th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Zendesk and its closest rivals

Every comparison with Zendesk

53 comparisons

How has branded search demand for Zendesk changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zendesk worldwide fell from 373K to 304K.
  • Across the 12 months ending September 2026, Zendesk’s share of searches among business messaging platforms worldwide peaked at 3.5% in January 2026 and was lowest at 2.2% in April 2026.

How did search popularity change for business messaging platforms worldwide in September 2026?

6 changes
  1. In September 2026, Microsoft Teams overtook Slack and Google Chat to become the leader among business messaging platforms worldwide, with 32.5% of the searches.

  2. In September 2026, Twilio lost share of searches among business messaging platforms worldwide, from 6.8% to 4.4%.

  3. In September 2026, Slack lost share of searches among business messaging platforms worldwide, from 33.7% to 32.5%.

  4. In September 2026, Google Chat lost share of searches among business messaging platforms worldwide, from 27.5% to 26.6%.

  5. Zendesk’s share of searches among business messaging platforms worldwide has lost ground for 3 months in a row, from 3% to 2.4% in September 2026.

  6. Estimated monthly branded searches for Sinch worldwide rose 22.1% over 12 measured months, from 40.7K to 49.7K in September 2026.

How are Zendesk’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Zendesk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zendesk
  • zendesk ai
  • zendesk suite

Do you work for Zendesk? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Zendesk compete?

Zendesk is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Business messaging platforms5th of 112.4%Shown above
Self service portals4th of 65.8%Show ranking
Omnichannel messaging platforms2nd of 1024.4%Show ranking
IT service management platforms2nd of 1034.4%Show ranking
Call centre software1st of 835.1%Show ranking
Service desk software2nd of 737.8%Show ranking
Help desk software1st of 744.1%Show ranking
AI customer support tools1st of 848.1%Show ranking
Customer support platforms1st of 749.3%Show ranking
Omnichannel support platforms1st of 752.5%Show ranking
Customer knowledge base platforms1st of 965.6%Show ranking
Live chat platforms1st of 969.2%Show ranking
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Is Zendesk your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.