Brandwave

IT service management platforms:Which brands are most popular in search?

Freshservice and Jira Service Management share the highest estimated Share of Search among IT service management platforms worldwide, at 29.4% and 29.2% in August 2026. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Freshservice29.4%
  2. Jira Service Management29.2%
  3. TOPdesk24%
  4. ManageEngine ServiceDesk Plus11.6%
  5. SysAid5.8%

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Share of SearchLeaderboard

Compare services and tools used to coordinate IT support and service requests. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among IT service management platforms worldwide, by month

Share of Search by month for Freshservice, Jira Service Management, TOPdesk, ManageEngine ServiceDesk Plus, SysAid. The figures are in the table below the chart.

View monthly share of search table
MonthFreshserviceJira Service ManagementTOPdeskManageEngine ServiceDesk PlusSysAid
Oct 202529.2%29.5%23.6%10.5%7.1%
Nov 202525.3%31.1%25%11.1%7.5%
Dec 202528.8%29.4%23.4%11.4%7%
Jan 202629.6%29.9%24%10.6%5.9%
Feb 202625.9%31.9%25.7%10.2%6.3%
Mar 202629.3%29.6%23.7%11.6%5.8%
Apr 202631.3%30.4%20.8%12.4%5.1%
May 202631.2%30.4%20.7%12.6%5.1%
Jun 202630.5%29.8%24.8%9.9%5%
Jul 202628%32.5%22.9%11.1%5.6%
Aug 202629.4%29.2%24%11.6%5.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Freshservice

    29.4%

    moved from 2nd to 1st · 33.5K estimated branded searches · -0.27% vs prior month · +1.3 points

  2. 2.Jira Service Management

    29.2%

    moved from 1st to 2nd · 33.3K estimated branded searches · -14.3% vs prior month · -3.2 points

  3. 3.TOPdesk

    24%

    held 3rd · 27.3K estimated branded searches · -0.18% vs prior month · +1.1 points

  4. 4.ManageEngine ServiceDesk Plus

    11.6%

    held 4th · 13.2K estimated branded searches · 0% vs prior month · +0.6 points

  5. 5.SysAid

    5.8%

    held 5th · 6.6K estimated branded searches · -0.15% vs prior month · +0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among IT service management platforms worldwide?

Freshservice and Jira Service Management share the highest estimated Share of Search among IT service management platforms worldwide, at 29.4% and 29.2% in August 2026.

Global IT service management platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Freshservice29.2% → 29.4%31.3%Apr 202625.3%Nov 20252nd → 1st
Jira Service Management29.5% → 29.2%32.5%Jul 202629.2%Aug 20261st → 2nd
TOPdesk23.6% → 24%25.7%Feb 202620.7%May 20263rd
ManageEngine ServiceDesk Plus10.5% → 11.6%12.6%May 20269.9%Jun 20264th
SysAid7.1% → 5.8%7.5%Nov 20255%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, ManageEngine ServiceDesk Plus’ estimated Share of Search among IT service management platforms worldwide increased from 10.5% to 11.6%.
  • Across the 11 months ending August 2026, SysAid’s estimated Share of Search among IT service management platforms worldwide decreased from 7.1% to 5.8%.
  • Across the 11 months ending August 2026, Freshservice’s estimated Share of Search among IT service management platforms worldwide peaked at 31.3% in April 2026 and was lowest at 25.3% in November 2025.
  • Across the 11 months ending August 2026, Jira Service Management’s estimated Share of Search among IT service management platforms worldwide peaked at 32.5% in July 2026 and was lowest at 29.2% in August 2026.
  • Across the 11 months ending August 2026, TOPdesk’s estimated Share of Search among IT service management platforms worldwide peaked at 25.7% in February 2026 and was lowest at 20.7% in May 2026.
  • Across the 11 months ending August 2026, ManageEngine ServiceDesk Plus’ estimated Share of Search among IT service management platforms worldwide peaked at 12.6% in May 2026 and was lowest at 9.9% in June 2026.
  • Across the 11 months ending August 2026, SysAid’s estimated Share of Search among IT service management platforms worldwide peaked at 7.5% in November 2025 and was lowest at 5% in June 2026.
  • Across the 11 months ending August 2026, Freshservice rose from 2nd to 1st among IT service management platforms worldwide.
  • Across the 11 months ending August 2026, Jira Service Management fell from 1st to 2nd among IT service management platforms worldwide.
  • Across the 11 months ending August 2026, TOPdesk held steady: its estimated Share of Search among IT service management platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for IT service management platforms worldwide in August 2026?

  1. In August 2026, Freshservice overtook Jira Service Management to take the highest estimated Share of Search among IT service management platforms worldwide, at 29.4%.

  2. In August 2026, TOPdesk gained estimated Share of Search among IT service management platforms worldwide, from 22.9% to 24%.

  3. In August 2026, ManageEngine ServiceDesk Plus gained estimated Share of Search among IT service management platforms worldwide, from 11.1% to 11.6%.

  4. In August 2026, Jira Service Management lost estimated Share of Search among IT service management platforms worldwide, from 32.5% to 29.2%.

  5. Estimated monthly branded searches for SysAid worldwide fell 33.6% over 11 measured months, from 10K to 6.6K in August 2026.

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