Brandwave

How popular isZendesk?

In September 2026, people searched for Zendesk by name about 304,000 times worldwide, an 18.6% decrease from the previous year. These searches made up 34.4% of all global IT service management platform searches, placing Zendesk second out of ten platforms. When we asked both ChatGPT and Google AI Overviews about IT service management platforms, Zendesk did not appear in any of the answers.

Search and AI answers in September 2026

Zendesk is the second most searched of 10 competitors and not listed in any AI answer.

  1. ServiceNowShare of searches 43%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. ZendeskShare of searches 34.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. FreshserviceShare of searches 4.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Jira Service ManagementShare of searches 4.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. SolarWindsShare of searches 4.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

+5 more

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Top IT service management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zendesk did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Freshservice1st
  2. ServiceNow2nd
  3. Jira Service Management3rd
  4. ManageEngine ServiceDesk Plus4th
  5. HaloITSM5th
  6. SysAid6th
  7. BMC Helix7th
  8. SolarWinds8th
  9. TOPdesk9th
  10. Zendesk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ServiceNow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Freshservice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jira Service Management5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ManageEngine ServiceDesk Plus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HaloITSM4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TOPdesk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BMC Helix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SysAid2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SolarWinds1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zendesk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about IT service management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which IT service management platforms compete with Zendesk?

Zendesk against IT service management platforms worldwide, by month

Share of searches by month for ServiceNow, Zendesk, Freshservice, Jira Service Management, SolarWinds, TOPdesk. The figures are in the table below the chart.

View monthly share of searches table
MonthServiceNowZendeskFreshserviceJira Service ManagementSolarWindsTOPdeskBMC HelixManageEngine ServiceDesk PlusHaloITSMSysAid
Oct 202543.9%35.2%3.9%4%5.8%3.2%1.2%1.4%0.52%0.95%
Nov 202542.9%34.4%3.8%4.7%5.6%3.8%1.4%1.7%0.5%1.1%
Dec 202544.4%35.6%3.9%4%4.8%3.2%1.2%1.6%0.42%0.96%
Jan 202644.5%35.7%4%4%4.8%3.2%1.2%1.4%0.43%0.79%
Feb 202648%31.5%3.5%4.3%5.2%3.5%1.3%1.4%0.46%0.85%
Mar 202644.5%35.5%4%4%4.8%3.2%1.2%1.6%0.52%0.79%
Apr 202655.8%24.5%4.1%4%4.9%2.7%1.2%1.6%0.54%0.66%
May 202653.4%28.7%3.9%3.8%3.9%2.6%1.2%1.6%0.42%0.63%
Jun 202653.2%28.5%3.9%3.8%3.8%3.1%1.4%1.3%0.42%0.63%
Jul 202652%27.8%3.8%4.4%4.6%3.1%1.7%1.5%0.5%0.75%
Aug 202647.5%30.8%4.2%4.2%5.1%3.4%1.8%1.7%0.55%0.83%
Sep 202643%34.4%4.7%4.6%4.6%3.8%1.7%1.5%0.93%0.76%

  1. 1.ServiceNow

    43%

    Held 1st. 376K estimated branded searches, -1.1% vs prior month. Share -4.6 points.

  2. 2.Zendesk

    34.4%

    Held 2nd. 301K estimated branded searches, +22.3% vs prior month. Share +3.6 points.

  3. 3.Freshservice

    4.7%

    Moved from 4th to 3rd. 40.9K estimated branded searches, +22.4% vs prior month. Share +0.5 points.

  4. 4.Jira Service Management

    4.6%

    Moved from 5th to 4th. 40.5K estimated branded searches, +21.7% vs prior month. Share +0.5 points.

  5. 5.SolarWinds

    4.6%

    Moved from 3rd to 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.TOPdesk

    3.8%

    Held 6th. 33.3K estimated branded searches, +22.1% vs prior month. Share +0.4 points.

  7. 7.BMC Helix

    1.7%

    Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.ManageEngine ServiceDesk Plus

    1.5%

    Held 8th. 13.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.HaloITSM

    0.93%

    Moved from 10th to 9th. 8.1K estimated branded searches, +84.1% vs prior month. Share +0.4 points.

  10. 10.SysAid

    0.76%

    Moved from 9th to 10th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Zendesk and its closest rivals

Every comparison with Zendesk

53 comparisons

How has branded search demand for Zendesk changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zendesk worldwide fell from 373K to 304K.
  • Across the 12 months ending September 2026, Zendesk’s share of searches among IT service management platforms worldwide decreased from 35.2% to 34.4%.
  • Across the 12 months ending September 2026, Zendesk’s share of searches among IT service management platforms worldwide peaked at 35.7% in January 2026 and was lowest at 24.5% in April 2026.

How did search popularity change for IT service management platforms worldwide in September 2026?

6 changes

  1. In September 2026, Zendesk gained share of searches among IT service management platforms worldwide, from 30.8% to 34.4%.

  2. In September 2026, ServiceNow lost share of searches among IT service management platforms worldwide, from 47.5% to 43%.

  3. HaloITSM’s share of searches among IT service management platforms worldwide has gained ground for 3 months in a row, from 0.42% to 0.93% in September 2026.

  4. In September 2026, Freshservice rose from 4th to 3rd among IT service management platforms worldwide.

  5. In September 2026, Jira Service Management rose from 5th to 4th among IT service management platforms worldwide.

  6. In September 2026, SolarWinds fell from 3rd to 5th among IT service management platforms worldwide.

How are Zendesk’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Zendesk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zendesk
  • zendesk ai
  • zendesk suite

Do you work for Zendesk? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Zendesk compete?

Zendesk is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Business messaging platforms5th of 112.4%Show ranking
Self service portals4th of 65.8%Show ranking
Omnichannel messaging platforms2nd of 1024.4%Show ranking
IT service management platforms2nd of 1034.4%Shown above
Call centre software1st of 835.1%Show ranking
Service desk software2nd of 737.8%Show ranking
Help desk software1st of 744.1%Show ranking
AI customer support tools1st of 848.1%Show ranking
Customer support platforms1st of 749.3%Show ranking
Omnichannel support platforms1st of 752.5%Show ranking
Customer knowledge base platforms1st of 965.6%Show ranking
Live chat platforms1st of 969.2%Show ranking
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