Brandwave

Zendesk vs Zoho Desk:Which is more popular by branded search?

In August 2026, Zendesk had more branded searches than Zoho Desk among help desk software worldwide. Zendesk was estimated to have 249K branded searches compared to Zoho Desk’s 74K, and held a 43.2% Share of Search versus Zoho Desk’s 12.8%. These are worldwide searches for English-language branded terms.

Share of Search among help desk software worldwide in August 2026Which is more popular in search, Zendesk or Zoho Desk?
Zendesk43.2%249K searches
vs
Zoho Desk12.8%74K searches

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Which is more popular in search, Zendesk or Zoho Desk?

Compare the systems support teams answer tickets in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Zendesk and Zoho Desk among help desk software worldwide, by month

Share of Search by month for Zendesk, Zoho Desk. The figures are in the table below the chart.

View monthly share of search table
MonthZendeskGorgiasZoho DeskFreshdeskHelp Scout
Oct 202545.5%24.8%11%13.6%5%
Nov 202540.9%33.2%9.9%12.3%3.7%
Dec 202543.7%29.2%10.6%13.1%3.3%
Jan 202648.7%26.7%9.7%12%3%
Feb 202647.7%26.1%11.5%11.7%2.9%
Mar 202652.1%23.3%10.3%11.7%2.6%
Apr 202643.4%29%12.8%10.7%4%
May 202648.9%26.8%11.8%9.9%2.5%
Jun 202647.2%26%11.4%11.7%3.6%
Jul 202641%33.6%12.2%10.2%3.1%
Aug 202643.2%29.2%12.8%10.8%4%
Sep 2026—————

How has the Zendesk and Zoho Desk comparison changed over the last 12 months?

  • Zendesk was ahead of Zoho Desk in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Zendesk’s estimated Share of Search among help desk software worldwide moved from 45.5% to 43.2%, and its estimated monthly branded searches moved from 373K to 249K.
  • Across the 11 months ending August 2026, Zoho Desk’s estimated Share of Search among help desk software worldwide moved from 11% to 12.8%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for help desk software worldwide in August 2026?

  1. In August 2026, Zendesk gained estimated Share of Search among help desk software worldwide, from 41% to 43.2%.

  2. In August 2026, Zoho Desk gained estimated Share of Search among help desk software worldwide, from 12.2% to 12.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Zendesk’s and Zoho Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Zendesk

3 branded search terms

  • zendesk
  • zendesk ai
  • zendesk suite

Zoho Desk

1 branded search term

  • zoho desk

How the Brand Demand Index is measured

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