How popular isHelp Scout in search?
In August 2026, there were an estimated 23.1K branded searches for Help Scout worldwide which is down 44.2% over the last 11 months. Help Scout holds 4% estimated Share of Search among help desk software worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which help desk software compete with Help Scout?
Share of Search by month for Zendesk, Gorgias, Zoho Desk, Freshdesk, Help Scout. The figures are in the table below the chart.
View monthly share of search table
| Month | Zendesk | Gorgias | Zoho Desk | Freshdesk | Help Scout |
|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 24.8% | 11% | 13.6% | 5% |
| Nov 2025 | 40.9% | 33.2% | 9.9% | 12.3% | 3.7% |
| Dec 2025 | 43.7% | 29.2% | 10.6% | 13.1% | 3.3% |
| Jan 2026 | 48.7% | 26.7% | 9.7% | 12% | 3% |
| Feb 2026 | 47.7% | 26.1% | 11.5% | 11.7% | 2.9% |
| Mar 2026 | 52.1% | 23.3% | 10.3% | 11.7% | 2.6% |
| Apr 2026 | 43.4% | 29% | 12.8% | 10.7% | 4% |
| May 2026 | 48.9% | 26.8% | 11.8% | 9.9% | 2.5% |
| Jun 2026 | 47.2% | 26% | 11.4% | 11.7% | 3.6% |
| Jul 2026 | 41% | 33.6% | 12.2% | 10.2% | 3.1% |
| Aug 2026 | 43.2% | 29.2% | 12.8% | 10.8% | 4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.2% | 249K | -0.04% | +2.2 points | |
| 2, held 2nd | 29.2% | 168K | -17.6% | -4.4 points | |
| 3, held 3rd | 12.8% | 74K | 0% | +0.7 points | |
| 4, held 4th | 10.8% | 62.1K | +0.49% | +0.6 points | |
| 5, held 5th | 4% | 23.1K | +20.8% | +0.9 points |
1.
Zendesk43.2%
Held 1st. 249K estimated branded searches, -0.04% vs prior month. Share +2.2 points.
2.
Gorgias29.2%
Held 2nd. 168K estimated branded searches, -17.6% vs prior month. Share -4.4 points.
12.8%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.7 points.
10.8%
Held 4th. 62.1K estimated branded searches, +0.49% vs prior month. Share +0.6 points.
4%
Held 5th. 23.1K estimated branded searches, +20.8% vs prior month. Share +0.9 points.
Compare search popularity between Help Scout and its closest rivals
How has branded search demand for Help Scout changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Help Scout worldwide fell from 41.4K to 23.1K.
- Across the 11 months ending August 2026, Help Scout’s estimated Share of Search among help desk software worldwide decreased from 5% to 4%.
- Across the 11 months ending August 2026, Help Scout’s estimated Share of Search among help desk software worldwide peaked at 5% in October 2025 and was lowest at 2.5% in May 2026.
How did search popularity change for help desk software worldwide in August 2026?
5 changes
In August 2026, Zendesk gained estimated Share of Search among help desk software worldwide, from 41% to 43.2%.
In August 2026, Help Scout gained estimated Share of Search among help desk software worldwide, from 3.1% to 4%.
In August 2026, Zoho Desk gained estimated Share of Search among help desk software worldwide, from 12.2% to 12.8%.
In August 2026, Freshdesk gained estimated Share of Search among help desk software worldwide, from 10.2% to 10.8%.
In August 2026, Gorgias lost estimated Share of Search among help desk software worldwide, from 33.6% to 29.2%.
Where does Help Scout compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Help desk software | 5th of 5 | 4% | Shown above |
| Customer support platforms | 5th of 7 | 4.2% | Show ranking |
How is Help Scout measured?
Brandwave collects information about searches that people make online using Help Scout’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- help scout
- help scout beacon
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Is Help Scout your brand?
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