Help Scout vs Jira Service Management:Which is searched more?
In September 2026, Jira Service Management had more branded searches than Help Scout among help desk software worldwide. Jira Service Management had about 33,100 branded searches, while Help Scout had 19,100. Jira Service Management made up 4.8% of all help desk software searches we track, and Help Scout accounted for 2.8%. These are worldwide searches for English-language branded terms.
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Is Help Scout or Jira Service Management more popular in search?
Compare the systems support teams answer tickets in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Jira Service Management, Help Scout. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zendesk | Gorgias | Freshdesk | Zoho Desk | Jira Service Management | Help Scout | Intercom |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 23.6% | 13.1% | 10.6% | 3.9% | 4.9% | 0.08% |
| Nov 2025 | 39.2% | 31.5% | 11.8% | 9.5% | 4.2% | 3.6% | 0.17% |
| Dec 2025 | 42.2% | 27.8% | 12.7% | 10.2% | 3.7% | 3.2% | 0.14% |
| Jan 2026 | 46.8% | 25.2% | 11.6% | 9.3% | 4.2% | 2.9% | 0.09% |
| Feb 2026 | 45.5% | 24.5% | 11.2% | 11% | 4.9% | 2.8% | 0.13% |
| Mar 2026 | 49.9% | 22% | 11.2% | 9.9% | 4.4% | 2.5% | 0.13% |
| Apr 2026 | 41.2% | 27.1% | 10.2% | 12.1% | 5.4% | 3.8% | 0.21% |
| May 2026 | 46.6% | 25.1% | 9.5% | 11.3% | 5% | 2.4% | 0.15% |
| Jun 2026 | 45% | 24.4% | 11.2% | 10.9% | 4.9% | 3.5% | 0.19% |
| Jul 2026 | 39% | 31.4% | 9.7% | 11.6% | 5.2% | 3% | 0.16% |
| Aug 2026 | 41.4% | 27.4% | 10.3% | 12.3% | 4.5% | 3.8% | 0.22% |
| Sep 2026 | 44.1% | 24% | 13.3% | 10.7% | 4.8% | 2.8% | 0.23% |
How has the Help Scout and Jira Service Management comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Jira Service Management took it in November 2025.
- Across the 12 months ending September 2026, Help Scout’s share of searches among help desk software worldwide moved from 4.9% to 2.8%, and its estimated monthly branded searches moved from 41.4K to 19.1K.
- Across the 12 months ending September 2026, Jira Service Management’s share of searches among help desk software worldwide moved from 3.9% to 4.8%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for help desk software worldwide in September 2026?
1 change
In September 2026, Help Scout lost share of searches among help desk software worldwide, from 3.8% to 2.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Help Scout’s and Jira Service Management’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Help Scout
2 branded search terms
- help scout beacon
- helpscout
Jira Service Management
1 branded search term
- jira service management
Other head-to-heads among help desk software
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