Brandwave

How popular isJira Service Management?

In September 2026, people searched for Jira Service Management by name about 40,500 times worldwide, about the same as the previous year. These searches made up 4.8% of all global help desk software searches, placing Jira Service Management fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about help desk software, Jira Service Management appeared in three of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Jira Service Management is the fifth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. ZendeskShare of searches 44.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. GorgiasShare of searches 24%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. FreshdeskShare of searches 13.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. Zoho DeskShare of searches 10.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. Jira Service ManagementShare of searches 4.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top help desk software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jira Service Management was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Jira Service Management is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zendesk1st
  2. Freshdesk2nd
  3. Help Scout3rd
  4. Jira Service Management4th
  5. Zoho Desk5th
  6. Intercom6th
  7. Gorgias7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zendesk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Freshdesk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Help Scout4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zoho Desk3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jira Service Management3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Intercom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gorgias1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about help desk software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which help desk software compete with Jira Service Management?

Jira Service Management against help desk software worldwide, by month

Share of searches by month for Zendesk, Gorgias, Freshdesk, Zoho Desk, Jira Service Management, Help Scout. The figures are in the table below the chart.

View monthly share of searches table
MonthZendeskGorgiasFreshdeskZoho DeskJira Service ManagementHelp ScoutIntercom
Oct 202543.8%23.6%13.1%10.6%3.9%4.9%0.08%
Nov 202539.2%31.5%11.8%9.5%4.2%3.6%0.17%
Dec 202542.2%27.8%12.7%10.2%3.7%3.2%0.14%
Jan 202646.8%25.2%11.6%9.3%4.2%2.9%0.09%
Feb 202645.5%24.5%11.2%11%4.9%2.8%0.13%
Mar 202649.9%22%11.2%9.9%4.4%2.5%0.13%
Apr 202641.2%27.1%10.2%12.1%5.4%3.8%0.21%
May 202646.6%25.1%9.5%11.3%5%2.4%0.15%
Jun 202645%24.4%11.2%10.9%4.9%3.5%0.19%
Jul 202639%31.4%9.7%11.6%5.2%3%0.16%
Aug 202641.4%27.4%10.3%12.3%4.5%3.8%0.22%
Sep 202644.1%24%13.3%10.7%4.8%2.8%0.23%

  1. 1.Zendesk

    44.1%

    Held 1st. 304K estimated branded searches, +21.9% vs prior month. Share +2.7 points.

  2. 2.Gorgias

    24%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -3.4 points.

  3. 3.Freshdesk

    13.3%

    Moved from 4th to 3rd. 91.8K estimated branded searches, +47.8% vs prior month. Share +3 points.

  4. 4.Zoho Desk

    10.7%

    Moved from 3rd to 4th. 74K estimated branded searches, 0% vs prior month. Share -1.5 points.

  5. 5.Jira Service Management

    4.8%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.

  6. 6.Help Scout

    2.8%

    Held 6th. 19.1K estimated branded searches, -17.2% vs prior month. Share -1.1 points.

  7. 7.Intercom

    0.23%

    Held 7th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare popularity between Jira Service Management and its closest rivals

Every comparison with Jira Service Management

26 comparisons

How has branded search demand for Jira Service Management changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Jira Service Management worldwide held steady, from 41.5K to 40.5K.
  • Across the 12 months ending September 2026, Jira Service Management’s share of searches among help desk software worldwide increased from 3.9% to 4.8%.
  • Across the 12 months ending September 2026, Jira Service Management’s share of searches among help desk software worldwide peaked at 5.4% in April 2026 and was lowest at 3.7% in December 2025.
  • Across the 12 months ending September 2026, Jira Service Management rose from 6th to 5th among help desk software worldwide.

How did search popularity change for help desk software worldwide in September 2026?

6 changes

  1. In September 2026, Freshdesk overtook Zoho Desk to rank 3rd among help desk software worldwide, with 13.3% of the searches.

  2. In September 2026, Zendesk gained share of searches among help desk software worldwide, from 41.4% to 44.1%.

  3. In September 2026, Gorgias lost share of searches among help desk software worldwide, from 27.4% to 24%.

  4. In September 2026, Zoho Desk lost share of searches among help desk software worldwide, from 12.3% to 10.7%.

  5. In September 2026, Help Scout lost share of searches among help desk software worldwide, from 3.8% to 2.8%.

  6. Estimated monthly branded searches for Intercom worldwide rose 122.2% over 12 measured months, from 720 to 1.6K in September 2026.

How are Jira Service Management’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Jira Service Management’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • jira service desk
  • jira service management
  • jira service management app
  • jira service management software
  • jiraservicemanagement

How the Brand Demand Index is measured

Who owns Jira Service Management?

Jira Service Management is owned by Atlassian. Brandwave also tracks Trello, Atlassian Statuspage, Bitbucket and Confluence, owned by the same company, worldwide.

Do you work for Jira Service Management? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Jira Service Management compete?

Jira Service Management is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
IT service management platforms4th of 104.6%Show ranking
Service desk software7th of 70.83%Show ranking
Help desk software5th of 74.8%Shown above
CMDB platforms7th of 81.4%Show ranking
Incident management platforms2nd of 821.8%Show ranking
On-call management platforms1st of 938.6%Show ranking
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