Brandwave

Incident management platforms:Which brands are most popular in search?

In August 2026, PagerDuty was the most searched among incident management platforms worldwide, with an estimated 67.5K branded searches and 81.3% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. PagerDuty81.3%
  2. Rootly10.4%
  3. incident.io8.2%
  4. FireHydrant0.12%
  5. Squadcast0.04%

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Share of SearchLeaderboard

Compare services and tools used to coordinate responses to service incidents. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among incident management platforms worldwide, by month

Share of Search by month for PagerDuty, Rootly, incident.io. The figures are in the table below the chart.

View monthly share of search table
MonthPagerDutyRootlyincident.ioFireHydrantSquadcast
Oct 202578.5%9.1%12.1%0.18%0.05%
Nov 202583.6%9%7.2%0.16%0.04%
Dec 202580.7%10.5%8.4%0.35%0.04%
Jan 202679.8%11.4%8.3%0.41%0.05%
Feb 202683%9.4%7.2%0.29%0.05%
Mar 202680.6%10.6%8.4%0.34%0.06%
Apr 202681.8%9.2%8.7%0.28%0.05%
May 202683.8%8.9%7.1%0.11%0.04%
Jun 202682.5%8.7%8.7%0.1%0.03%
Jul 202682.7%8.6%8.6%0.1%0.04%
Aug 202681.3%10.4%8.2%0.12%0.04%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.PagerDuty

    81.3%

    held 1st · 67.5K estimated branded searches · -15.3% vs prior month · -1.3 points

  2. 2.Rootly

    10.4%

    held 2nd · 8.6K estimated branded searches · +3.5% vs prior month · +1.7 points

  3. 3.incident.io

    8.2%

    held 3rd · 6.8K estimated branded searches · -18.1% vs prior month · -0.4 points

  4. 4.FireHydrant

    0.12%

    held 4th · 100 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Squadcast

    0.04%

    held 5th · 30 estimated branded searches · -25% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among incident management platforms worldwide?

In August 2026, PagerDuty was the most searched among incident management platforms worldwide, with an estimated 67.5K branded searches and 81.3% estimated Share of Search within this set. Rootly is in 2nd place, 70.9 percentage points behind at 10.4% Share of Search.

Global incident management platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
PagerDuty78.5% → 81.3%83.8%May 202678.5%Oct 20251st
Rootly9.1% → 10.4%11.4%Jan 20268.6%Jul 20263rd → 2nd
incident.io12.1% → 8.2%12.1%Oct 20257.1%May 20262nd → 3rd
FireHydrant0.18% → 0.12%0.41%Jan 20260.1%Jul 20264th
Squadcast0.05% → 0.04%0.06%Mar 20260.03%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, PagerDuty’s estimated Share of Search among incident management platforms worldwide increased from 78.5% to 81.3%.
  • Across the 11 months ending August 2026, Rootly’s estimated Share of Search among incident management platforms worldwide increased from 9.1% to 10.4%.
  • Across the 11 months ending August 2026, incident.io’s estimated Share of Search among incident management platforms worldwide decreased from 12.1% to 8.2%.
  • Across the 11 months ending August 2026, PagerDuty’s estimated Share of Search among incident management platforms worldwide peaked at 83.8% in May 2026 and was lowest at 78.5% in October 2025.
  • Across the 11 months ending August 2026, Rootly’s estimated Share of Search among incident management platforms worldwide peaked at 11.4% in January 2026 and was lowest at 8.6% in July 2026.
  • Across the 11 months ending August 2026, incident.io’s estimated Share of Search among incident management platforms worldwide peaked at 12.1% in October 2025 and was lowest at 7.1% in May 2026.
  • Across the 11 months ending August 2026, Rootly rose from 3rd to 2nd among incident management platforms worldwide.
  • Across the 11 months ending August 2026, incident.io fell from 2nd to 3rd among incident management platforms worldwide.
  • Across the 11 months ending August 2026, FireHydrant and Squadcast held steady: their estimated Share of Search among incident management platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for incident management platforms worldwide in August 2026?

  1. In August 2026, Rootly gained estimated Share of Search among incident management platforms worldwide, from 8.6% to 10.4%.

  2. In August 2026, PagerDuty lost estimated Share of Search among incident management platforms worldwide, from 82.7% to 81.3%.

  3. Estimated monthly branded searches for incident.io worldwide fell 44.5% over 11 measured months, from 12.2K to 6.8K in August 2026.

  4. Estimated monthly branded searches for FireHydrant worldwide fell 44.4% over 11 measured months, from 180 to 100 in August 2026.

  5. Estimated monthly branded searches for Squadcast worldwide fell 40% over 11 measured months, from 50 to 30 in August 2026.

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