Brandwave

How popular isFireHydrant in search?

In August 2026, there were an estimated 100 branded searches for FireHydrant worldwide which is down 44.4% over the last 11 months. FireHydrant holds 0.11% estimated Share of Search among incident management platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. PagerDuty75.3%
  2. incident.io14.9%
  3. Rootly9.6%
  4. FireHydrant0.11%
  5. Squadcast0.03%
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Which incident management platforms compete with FireHydrant?

FireHydrant against incident management platforms worldwide, by month

Share of Search by month for PagerDuty, incident.io, Rootly, FireHydrant. The figures are in the table below the chart.

View monthly share of search table
MonthPagerDutyincident.ioRootlyFireHydrantSquadcast
Oct 202570.1%21.6%8.1%0.16%0.04%
Nov 202578.1%13.3%8.4%0.15%0.04%
Dec 202574.5%15.4%9.7%0.32%0.03%
Jan 202673.7%15.3%10.6%0.38%0.05%
Feb 202677.5%13.3%8.8%0.27%0.05%
Mar 202674.4%15.5%9.8%0.31%0.06%
Apr 202675.4%15.8%8.4%0.26%0.05%
May 202678.3%13.2%8.3%0.1%0.04%
Jun 202676%15.8%8.1%0.1%0.03%
Jul 202676.2%15.7%8%0.1%0.04%
Aug 202675.3%14.9%9.6%0.11%0.03%
Sep 2026—————
  1. 1.PagerDuty

    75.3%

    Held 1st. 67.5K estimated branded searches, -15.3% vs prior month. Share -0.9 points.

  2. Held 2nd. 13.4K estimated branded searches, -18.3% vs prior month. Share -0.7 points.

  3. 3.Rootly

    9.6%

    Held 3rd. 8.6K estimated branded searches, +3.5% vs prior month. Share +1.6 points.

  4. Held 4th. 100 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Squadcast

    0.03%

    Held 5th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

Compare search popularity between FireHydrant and its closest rivals

How has branded search demand for FireHydrant changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for FireHydrant worldwide fell from 180 to 100.
  • Across the 11 months ending August 2026, FireHydrant’s estimated Share of Search among incident management platforms worldwide held steady, from 0.16% to 0.11%.

How did search popularity change for incident management platforms worldwide in August 2026?

  1. In August 2026, Rootly gained estimated Share of Search among incident management platforms worldwide, from 8% to 9.6%.

  2. In August 2026, PagerDuty lost estimated Share of Search among incident management platforms worldwide, from 76.2% to 75.3%.

  3. In August 2026, incident.io lost estimated Share of Search among incident management platforms worldwide, from 15.7% to 14.9%.

  4. Estimated monthly branded searches for FireHydrant worldwide fell 44.4% over 11 measured months, from 180 to 100 in August 2026.

  5. Estimated monthly branded searches for Squadcast worldwide fell 40% over 11 measured months, from 50 to 30 in August 2026.

Where does FireHydrant compete?

FireHydrant is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
On-call management platforms5th of 50.1%Show ranking
Incident management platforms4th of 50.11%Shown above

How is FireHydrant measured?

Brandwave collects information about searches that people make online using FireHydrant’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • firehydrant com
  • firehydrant incident management

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How the Brand Demand Index is measured

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Is FireHydrant your brand?

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