Brandwave

How popular isBetter Stack?

In September 2026, people searched for Better Stack by name about 30,000 times worldwide, a 64.4% increase from the previous year. These searches made up 9.7% of all global incident management platform searches, placing Better Stack third out of eight platforms. When we asked both ChatGPT and Google AI Overviews about incident management platforms, Better Stack appeared in two of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Better Stack is the third most searched of 8 competitors and the sixth most recommended in AI answers.

  1. PagerDutyShare of searches 53.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Jira Service ManagementShare of searches 21.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. Better StackShare of searches 9.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. incident.ioShare of searches 5.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. ServiceNowShare of searches 5.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th

+3 more

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Top incident management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Better Stack was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Better Stack is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. incident.io1st
  2. PagerDuty2nd
  3. Rootly3rd
  4. Jira Service Management4th
  5. ServiceNow5th
  6. Better Stack6th
  7. FireHydrant7th
  8. Squadcast8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PagerDuty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • incident.io5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rootly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jira Service Management4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ServiceNow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Better Stack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FireHydrant1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Squadcast1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about incident management platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which incident management platforms compete with Better Stack?

Better Stack against incident management platforms worldwide, by month

Share of searches by month for PagerDuty, Jira Service Management, Better Stack, incident.io, ServiceNow, Rootly. The figures are in the table below the chart.

View monthly share of searches table
MonthPagerDutyJira Service ManagementBetter Stackincident.ioServiceNowRootlyFireHydrantSquadcast
Oct 202552.8%22.2%5.4%8.2%6.6%4.5%0.11%0.03%
Nov 202555.8%23.7%5.8%4.8%5.8%3.9%0.1%0.02%
Dec 202553.6%22.5%6.7%5.6%6.7%4.6%0.22%0.02%
Jan 202648.9%25.4%7.6%5.1%7.6%5.2%0.25%0.02%
Feb 202653.6%23%6.9%4.7%6.9%4.8%0.18%0.03%
Mar 202651.4%21.6%7.9%5.4%7.9%5.5%0.21%0.03%
Apr 202651.7%22%8%5.5%8%4.5%0.17%0.03%
May 202651.7%21.7%9.7%4.4%7.9%4.5%0.06%0.02%
Jun 202652%21.9%8%5.5%8%4.5%0.06%0.01%
Jul 202652.4%21.8%8%5.4%8%4.4%0.06%0.02%
Aug 202649.9%20.1%11%5%9%5%0.07%0.01%
Sep 202653.2%21.8%9.7%5.4%5.3%4.4%0.05%0.02%

  1. 1.PagerDuty

    53.2%

    Held 1st. 80.9K estimated branded searches, +20% vs prior month. Share +3.3 points.

  2. 2.Jira Service Management

    21.8%

    Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.7 points.

  3. 3.Better Stack

    9.7%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.incident.io

    5.4%

    Moved from 5th to 4th. 8.2K estimated branded searches, +21.7% vs prior month. Share +0.4 points.

  5. 5.ServiceNow

    5.3%

    Moved from 4th to 5th. 8.1K estimated branded searches, -33.1% vs prior month. Share -3.6 points.

  6. 6.Rootly

    4.4%

    Held 6th. 6.7K estimated branded searches, +0.15% vs prior month. Share -0.5 points.

  7. 7.FireHydrant

    0.05%

    Held 7th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

  8. 8.Squadcast

    0.02%

    Held 8th. 30 estimated branded searches, +50% vs prior month. Share 0 points.

Compare popularity between Better Stack and its closest rivals

Every comparison with Better Stack

33 comparisons

How has branded search demand for Better Stack changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Better Stack worldwide rose from 18.2K to 29.9K.
  • Across the 12 months ending September 2026, Better Stack’s share of searches among incident management platforms worldwide increased from 5.4% to 9.7%.
  • Across the 12 months ending September 2026, Better Stack’s share of searches among incident management platforms worldwide peaked at 11% in August 2026 and was lowest at 5.4% in October 2025.
  • Across the 12 months ending September 2026, Better Stack rose from 5th to 3rd among incident management platforms worldwide.

How did search popularity change for incident management platforms worldwide in September 2026?

6 changes

  1. In September 2026, PagerDuty gained share of searches among incident management platforms worldwide, from 49.9% to 53.2%.

  2. In September 2026, Jira Service Management gained share of searches among incident management platforms worldwide, from 20.1% to 21.8%.

  3. In September 2026, ServiceNow lost share of searches among incident management platforms worldwide, from 9% to 5.3%.

  4. In September 2026, Better Stack lost share of searches among incident management platforms worldwide, from 11% to 9.7%.

  5. In September 2026, Rootly lost share of searches among incident management platforms worldwide, from 5% to 4.4%.

  6. In September 2026, incident.io rose from 5th to 4th among incident management platforms worldwide.

How are Better Stack’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Better Stack’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • better stack
  • better stack app
  • better stack uptime
  • betterstack

Do you work for Better Stack? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Better Stack compete?

Better Stack is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Log management platforms7th of 102.4%Show ranking
Uptime monitoring tools2nd of 618.9%Show ranking
Incident management platforms3rd of 89.7%Shown above
Alerting platforms2nd of 912.1%Show ranking
Synthetic monitoring platforms3rd of 712.8%Show ranking
On-call management platforms2nd of 916.8%Show ranking
Service status page platforms2nd of 720.2%Show ranking
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