Brandwave

How popular isElastic?

In September 2026, people searched for Elastic by name about 105,000 times worldwide, a 41.3% decrease from the previous year. These searches made up 0.58% of all global log management platform searches, placing Elastic ninth out of ten platforms. When we asked both ChatGPT and Google AI Overviews about log management platforms, Elastic appeared in four of the five answers and was the third most recommended of the ten.

Search and AI answers in September 2026

Elastic is the ninth most searched of 10 competitors and the third most recommended in AI answers.

  1. DatadogShare of searches 39.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SplunkShare of searches 23.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. DynatraceShare of searches 14.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. New RelicShare of searches 9.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ElasticShare of searches 0.58%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top log management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Elastic was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Elastic is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Datadog1st
  2. Splunk2nd
  3. Elastic3rd
  4. Graylog4th
  5. Better Stack5th
  6. Sumo Logic6th
  7. Dynatrace–
  8. New Relic–
  9. Papertrail–
  10. Loggly–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Datadog5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Splunk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Elastic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Graylog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Better Stack2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sumo Logic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dynatrace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • New Relic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Papertrail0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loggly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about log management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which log management platforms compete with Elastic?

Elastic against log management platforms worldwide, by month

Share of searches by month for Datadog, Splunk, Dynatrace, New Relic, Graylog, Papertrail, Better Stack, Elastic. The figures are in the table below the chart.

View monthly share of searches table
MonthDatadogSplunkDynatraceNew RelicGraylogPapertrailBetter StackSumo LogicElasticLoggly
Oct 202532.8%27.9%14.7%12.1%5.4%3%1.1%2%0.88%0.32%
Nov 202536.1%25.2%13.3%13.3%4.9%2.7%1.2%2.2%0.97%0.35%
Dec 202533%28.2%12.2%12.2%5.4%4.5%1.3%2%0.89%0.31%
Jan 202636.6%25.8%13.5%11%4.9%3.3%1.5%2.2%0.98%0.28%
Feb 202637.7%26.8%13.9%9.3%5.1%2.8%1.5%1.9%0.83%0.29%
Mar 202635.8%26.2%16%8.8%4.8%3.2%1.8%2.2%0.96%0.28%
Apr 202637.5%27%13.8%9.2%5%2.8%1.8%1.8%0.82%0.24%
May 202639.4%23.2%14.5%9.7%4.3%2.9%2.4%2.4%0.87%0.26%
Jun 202637.3%26.3%13.7%11.2%4.1%2.7%1.8%1.8%0.67%0.24%
Jul 202640%23.6%14.7%9.8%4.4%2.9%2%1.6%0.72%0.21%
Aug 202640.2%23.7%14.8%9.9%3.6%3%2.4%1.6%0.72%0.21%
Sep 202639.9%23.5%14.7%9.8%4.4%2.9%2.4%1.6%0.58%0.16%

  1. 1.Datadog

    39.9%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Splunk

    23.5%

    Held 2nd. 145K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Dynatrace

    14.7%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.New Relic

    9.8%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Graylog

    4.4%

    Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.8 points.

  6. 6.Papertrail

    2.9%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Better Stack

    2.4%

    Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Sumo Logic

    1.6%

    Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Elastic

    0.58%

    Held 9th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  10. 10.Loggly

    0.16%

    Held 10th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.

Compare popularity between Elastic and its closest rivals

Every comparison with Elastic

48 comparisons

How has branded search demand for Elastic changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Elastic worldwide fell from 178K to 105K.
  • Across the 12 months ending September 2026, Elastic’s share of searches among log management platforms worldwide held steady, from 0.88% to 0.58%.

How did search popularity change for log management platforms worldwide in September 2026?

6 changes

  1. In September 2026, Graylog gained share of searches among log management platforms worldwide, from 3.6% to 4.4%.

  2. Estimated monthly branded searches for Better Stack worldwide rose 82.7% over 12 measured months, from 8.1K to 14.8K in September 2026.

  3. Estimated monthly branded searches for Loggly worldwide fell 58.3% over 12 measured months, from 2.4K to 1K in September 2026.

  4. Estimated monthly branded searches for Elastic worldwide fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.

  5. Estimated monthly branded searches for New Relic worldwide fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.

  6. Estimated monthly branded searches for Sumo Logic worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

How are Elastic’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Elastic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • elastic cloud
  • elastic co
  • elastic enterprise search
  • elastic search
  • elastic stack
  • elasticsearch
  • enterprise search elastic

Do you work for Elastic? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Elastic compete?

Elastic is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Search engines13th of 13<0.01%Show ranking
Observability platforms5th of 96.6%Show ranking
Application performance monitoring8th of 90.58%Show ranking
Log management platforms9th of 100.58%Shown above
SIEM platforms6th of 81.2%Show ranking
Search API platforms11th of 111.6%Show ranking
Vector search platforms7th of 82.2%Show ranking
Enterprise search platforms1st of 581.7%Show ranking
AI search platforms2nd of 536.8%Show ranking
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