Elastic vs Sumo Logic:Which is more popular by branded search?
In August 2026, Elastic had more branded searches than Sumo Logic among SIEM platforms worldwide. Elastic was estimated to have 95K branded searches compared to Sumo Logic’s 9.9K, and held an 18.4% Share of Search versus Sumo Logic’s 1.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Elastic or Sumo Logic?
Compare the platforms that collect and analyse security events. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Elastic, Sumo Logic. The figures are in the table below the chart.
View monthly share of search table
| Month | Datadog | Splunk | Elastic | Microsoft Sentinel | Sumo Logic |
|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 30.1% | 25.7% | 3.3% | 2.2% |
| Nov 2025 | 42.6% | 27.6% | 23.7% | 3.7% | 2.5% |
| Dec 2025 | 38.4% | 30.2% | 25.8% | 3.3% | 2.2% |
| Jan 2026 | 42.7% | 27.6% | 23.5% | 3.7% | 2.5% |
| Feb 2026 | 42.9% | 27.6% | 23.8% | 3.7% | 2% |
| Mar 2026 | 42.8% | 27.4% | 23.7% | 3.7% | 2.5% |
| Apr 2026 | 44.2% | 28.3% | 21.6% | 3.8% | 2.1% |
| May 2026 | 47% | 24.8% | 21.4% | 4.1% | 2.7% |
| Jun 2026 | 46.3% | 29.3% | 18.3% | 3.9% | 2.2% |
| Jul 2026 | 48.9% | 25.7% | 19.3% | 4.2% | 1.9% |
| Aug 2026 | 49.3% | 26.1% | 18.4% | 4.3% | 1.9% |
| Sep 2026 | — | — | — | — | — |
How has the Elastic and Sumo Logic comparison changed over the last 12 months?
3 findings
- Elastic was ahead of Sumo Logic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Elastic’s estimated Share of Search among SIEM platforms worldwide moved from 25.7% to 18.4%, and its estimated monthly branded searches moved from 172K to 95K.
- Across the 11 months ending August 2026, Sumo Logic’s estimated Share of Search among SIEM platforms worldwide moved from 2.2% to 1.9%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
How did search popularity change for SIEM platforms worldwide in August 2026?
2 changes
In August 2026, Elastic lost estimated Share of Search among SIEM platforms worldwide, from 19.3% to 18.4%.
Estimated monthly branded searches for Sumo Logic worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Elastic’s and Sumo Logic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Elastic
6 branded search terms
- elastic cloud
- elastic co
- elastic enterprise search
- elastic search
- elasticsearch
- enterprise search elastic
Sumo Logic
1 branded search term
- sumo logic
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.