How popular isPapertrail in search?
In August 2026, there were an estimated 18.1K branded searches for Papertrail worldwide which is down 18.5% over the last 11 months. Papertrail holds 4.3% estimated Share of Search among log management platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Datadog60.8%
Splunk32.2%
Papertrail4.3%
Sumo Logic2.4%- Loggly0.31%
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Which log management platforms compete with Papertrail?
Share of Search by month for Datadog, Splunk, Papertrail, Sumo Logic. The figures are in the table below the chart.
View monthly share of search table
| Month | Datadog | Splunk | Papertrail | Sumo Logic | Loggly |
|---|---|---|---|---|---|
| Oct 2025 | 51.7% | 40.4% | 4.5% | 3% | 0.48% |
| Nov 2025 | 56% | 36.2% | 4% | 3.3% | 0.53% |
| Dec 2025 | 50.4% | 39.7% | 6.5% | 2.9% | 0.46% |
| Jan 2026 | 55.6% | 35.9% | 4.8% | 3.2% | 0.41% |
| Feb 2026 | 56.5% | 36.4% | 4% | 2.7% | 0.42% |
| Mar 2026 | 55.8% | 35.7% | 4.8% | 3.2% | 0.41% |
| Apr 2026 | 56.6% | 36.4% | 4% | 2.7% | 0.35% |
| May 2026 | 60.2% | 31.7% | 4.3% | 3.5% | 0.38% |
| Jun 2026 | 56.9% | 36.1% | 4% | 2.6% | 0.35% |
| Jul 2026 | 61% | 32.1% | 4.3% | 2.4% | 0.31% |
| Aug 2026 | 60.8% | 32.2% | 4.3% | 2.4% | 0.31% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.8% | 254K | -0.84% | -0.2 points | |
| 2, held 2nd | 32.2% | 135K | 0% | +0.2 points | |
| 3, held 3rd | 4.3% | 18.1K | 0% | 0 points | |
| 4, held 4th | 2.4% | 9.9K | 0% | 0 points | |
| 5, held 5th | 0.31% | 1.3K | 0% | 0 points |
1.
Datadog60.8%
Held 1st. 254K estimated branded searches, -0.84% vs prior month. Share -0.2 points.
2.
Splunk32.2%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.3%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
2.4%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Loggly0.31%
Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Papertrail and its closest rivals
How has branded search demand for Papertrail changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Papertrail worldwide fell from 22.2K to 18.1K.
- Across the 11 months ending August 2026, Papertrail’s estimated Share of Search among log management platforms worldwide peaked at 6.5% in December 2025 and was lowest at 4% in June 2026.
How did search popularity change for log management platforms worldwide in August 2026?
4 changes
Estimated monthly branded searches for Loggly worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026.
Estimated monthly branded searches for Sumo Logic worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.
Estimated monthly branded searches for Splunk worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.
Estimated monthly branded searches for Papertrail worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
How is Papertrail measured?
Brandwave collects information about searches that people make online using Papertrail’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- papertrail
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Is Papertrail your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.