How popular isBetter Stack?
In September 2026, people searched for Better Stack by name about 30,000 times worldwide, a 64.4% increase from the previous year. These searches made up 2.4% of all global log management platform searches, placing Better Stack seventh out of ten platforms. When we asked both ChatGPT and Google AI Overviews about log management platforms, Better Stack appeared in two of the five answers and was the fifth most recommended of the ten.
Better Stack is the seventh most searched of 10 competitors and the fifth most recommended in AI answers.
DatadogShare of searches 39.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SplunkShare of searches 23.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
DynatraceShare of searches 14.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
New RelicShare of searches 9.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Better StackShare of searches 2.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top log management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Better Stack was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Better Stack is the fifth most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Datadog1st
Splunk2nd
Elastic3rd
Graylog4th
Better Stack5th
Sumo Logic6th
Dynatrace–
New Relic–
Papertrail–
Loggly–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Datadog5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Splunk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Elastic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Graylog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Better Stack2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sumo Logic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dynatrace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
New Relic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Papertrail0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Loggly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about log management platforms
5 answers
Asked ChatGPT
“Which log management platform should I use?”
Asked ChatGPT
“What are the best log management platforms?”
Asked ChatGPT
“What's the best log management platform for a devops team?”
Searched Google, AI Overview
“log management platforms”
Searched Google, AI Overview
“log management software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which log management platforms compete with Better Stack?
Share of searches by month for Datadog, Splunk, Dynatrace, New Relic, Graylog, Papertrail, Better Stack. The figures are in the table below the chart.
View monthly share of searches table
| Month | Datadog | Splunk | Dynatrace | New Relic | Graylog | Papertrail | Better Stack | Sumo Logic | Elastic | Loggly |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 27.9% | 14.7% | 12.1% | 5.4% | 3% | 1.1% | 2% | 0.88% | 0.32% |
| Nov 2025 | 36.1% | 25.2% | 13.3% | 13.3% | 4.9% | 2.7% | 1.2% | 2.2% | 0.97% | 0.35% |
| Dec 2025 | 33% | 28.2% | 12.2% | 12.2% | 5.4% | 4.5% | 1.3% | 2% | 0.89% | 0.31% |
| Jan 2026 | 36.6% | 25.8% | 13.5% | 11% | 4.9% | 3.3% | 1.5% | 2.2% | 0.98% | 0.28% |
| Feb 2026 | 37.7% | 26.8% | 13.9% | 9.3% | 5.1% | 2.8% | 1.5% | 1.9% | 0.83% | 0.29% |
| Mar 2026 | 35.8% | 26.2% | 16% | 8.8% | 4.8% | 3.2% | 1.8% | 2.2% | 0.96% | 0.28% |
| Apr 2026 | 37.5% | 27% | 13.8% | 9.2% | 5% | 2.8% | 1.8% | 1.8% | 0.82% | 0.24% |
| May 2026 | 39.4% | 23.2% | 14.5% | 9.7% | 4.3% | 2.9% | 2.4% | 2.4% | 0.87% | 0.26% |
| Jun 2026 | 37.3% | 26.3% | 13.7% | 11.2% | 4.1% | 2.7% | 1.8% | 1.8% | 0.67% | 0.24% |
| Jul 2026 | 40% | 23.6% | 14.7% | 9.8% | 4.4% | 2.9% | 2% | 1.6% | 0.72% | 0.21% |
| Aug 2026 | 40.2% | 23.7% | 14.8% | 9.9% | 3.6% | 3% | 2.4% | 1.6% | 0.72% | 0.21% |
| Sep 2026 | 39.9% | 23.5% | 14.7% | 9.8% | 4.4% | 2.9% | 2.4% | 1.6% | 0.58% | 0.16% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.9% | 246K | 0% | -0.2 points | |
| 2, held 2nd | 23.5% | 145K | 0% | -0.1 points | |
| 3, held 3rd | 14.7% | 90.5K | 0% | -0.1 points | |
| 4, held 4th | 9.8% | 60.5K | 0% | -0.1 points | |
| 5, held 5th | 4.4% | 27.1K | +22.1% | +0.8 points | |
| 6, held 6th | 2.9% | 18.1K | 0% | 0 points | |
| 7, held 7th | 2.4% | 14.8K | 0% | 0 points | |
| 8, held 8th | 1.6% | 9.9K | 0% | 0 points | |
| 9, held 9th | 0.58% | 3.6K | -18.2% | -0.1 points | |
| 10, held 10th | 0.16% | 1K | -23.1% | 0 points |
1.
Datadog39.9%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -0.2 points.
2.
Splunk23.5%
Held 2nd. 145K estimated branded searches, 0% vs prior month. Share -0.1 points.
14.7%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
9.8%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Graylog4.4%
Held 5th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.8 points.
2.9%
Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
2.4%
Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
1.6%
Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
9.
Elastic0.58%
Held 9th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
10.
Loggly0.16%
Held 10th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.
Compare popularity between Better Stack and its closest rivals
Every comparison with Better Stack
33 comparisons
- Better Stack vs UptimeRobot
- Better Stack vs Pingdom
- Better Stack vs Datadog
- Better Stack vs Dynatrace
- Better Stack vs Graylog
- Better Stack vs Jira Service Management
- Better Stack vs New Relic
- Better Stack vs Opsgenie
- Better Stack vs PagerDuty
- Better Stack vs Papertrail
- Better Stack vs Splunk
- Better Stack vs Sumo Logic
- Better Stack vs incident.io
- Atlassian Statuspage vs Better Stack
- Better Stack vs ServiceNow
- Better Stack vs Rootly
- Better Stack vs xMatters
- Better Stack vs Checkly
- Better Stack vs StatusCake
- Better Stack vs Instatus
- Better Stack vs Elastic
- Better Stack vs OpenStatus
- Better Stack vs Grafana IRM
- Better Stack vs Catchpoint
- AlertOps vs Better Stack
- Better Stack vs Loggly
- Better Stack vs Splunk On-Call
- Better Stack vs StatusHub
- Better Stack vs Datadog Synthetics
- Better Stack vs Status.io
- Better Stack vs Statuspal
- Better Stack vs Grafana Cloud Synthetic Monitoring
- Better Stack vs FireHydrant
How has branded search demand for Better Stack changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Better Stack worldwide rose from 18.2K to 29.9K.
- Across the 12 months ending September 2026, Better Stack’s share of searches among log management platforms worldwide increased from 1.1% to 2.4%.
- Across the 12 months ending September 2026, Better Stack’s share of searches among log management platforms worldwide peaked at 2.4% in August 2026 and was lowest at 1.1% in October 2025.
- Across the 12 months ending September 2026, Better Stack rose from 8th to 7th among log management platforms worldwide.
How did search popularity change for log management platforms worldwide in September 2026?
6 changes

In September 2026, Graylog gained share of searches among log management platforms worldwide, from 3.6% to 4.4%.

Estimated monthly branded searches for Better Stack worldwide rose 82.7% over 12 measured months, from 8.1K to 14.8K in September 2026.

Estimated monthly branded searches for Loggly worldwide fell 58.3% over 12 measured months, from 2.4K to 1K in September 2026.

Estimated monthly branded searches for Elastic worldwide fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.

Estimated monthly branded searches for New Relic worldwide fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.

Estimated monthly branded searches for Sumo Logic worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
How are Better Stack’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Better Stack’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- better stack
- better stack app
- better stack uptime
- betterstack
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Where does Better Stack compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Log management platforms | 7th of 10 | 2.4% | Shown above |
| Uptime monitoring tools | 2nd of 6 | 18.9% | Show ranking |
| Incident management platforms | 3rd of 8 | 9.7% | Show ranking |
| Alerting platforms | 2nd of 9 | 12.1% | Show ranking |
| Synthetic monitoring platforms | 3rd of 7 | 12.8% | Show ranking |
| On-call management platforms | 2nd of 9 | 16.8% | Show ranking |
| Service status page platforms | 2nd of 7 | 20.2% | Show ranking |

Is Better Stack your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.