Brandwave

How popular isSplunk in search?

In August 2026, there were an estimated 135K branded searches for Splunk worldwide which is down 32.8% over the last 11 months. Splunk holds 32.2% estimated Share of Search among log management platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Datadog60.8%
  2. Splunk32.2%
  3. Papertrail4.3%
  4. Sumo Logic2.4%
  5. Loggly0.31%
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Which log management platforms compete with Splunk?

Splunk against log management platforms worldwide, by month

Share of Search by month for Datadog, Splunk, Papertrail, Sumo Logic. The figures are in the table below the chart.

View monthly share of search table
MonthDatadogSplunkPapertrailSumo LogicLoggly
Oct 202551.7%40.4%4.5%3%0.48%
Nov 202556%36.2%4%3.3%0.53%
Dec 202550.4%39.7%6.5%2.9%0.46%
Jan 202655.6%35.9%4.8%3.2%0.41%
Feb 202656.5%36.4%4%2.7%0.42%
Mar 202655.8%35.7%4.8%3.2%0.41%
Apr 202656.6%36.4%4%2.7%0.35%
May 202660.2%31.7%4.3%3.5%0.38%
Jun 202656.9%36.1%4%2.6%0.35%
Jul 202661%32.1%4.3%2.4%0.31%
Aug 202660.8%32.2%4.3%2.4%0.31%
Sep 2026—————

  1. 1.Datadog

    60.8%

    Held 1st. 254K estimated branded searches, -0.84% vs prior month. Share -0.2 points.

  2. 2.Splunk

    32.2%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Papertrail

    4.3%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Sumo Logic

    2.4%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Loggly

    0.31%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Splunk and its closest rivals

How has branded search demand for Splunk changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Splunk worldwide fell from 201K to 135K.
  • Across the 11 months ending August 2026, Splunk’s estimated Share of Search among log management platforms worldwide decreased from 40.4% to 32.2%.
  • Across the 11 months ending August 2026, Splunk’s estimated Share of Search among log management platforms worldwide peaked at 40.4% in October 2025 and was lowest at 31.7% in May 2026.

How did search popularity change for log management platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Loggly worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026.

  2. Estimated monthly branded searches for Sumo Logic worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

  3. Estimated monthly branded searches for Splunk worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.

  4. Estimated monthly branded searches for Papertrail worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

Where does Splunk compete?

Splunk is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Observability platforms3rd of 613.9%Show ranking
SIEM platforms2nd of 526.1%Show ranking
Log management platforms2nd of 532.2%Shown above
Security operations platforms1st of 681.7%Show ranking

How is Splunk measured?

Brandwave collects information about searches that people make online using Splunk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • splunk

Do you work for Splunk? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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