Application performance monitoring:Which brands are most popular in search?
In August 2026, Datadog was the most searched among application performance monitoring worldwide, with an estimated 254K branded searches and 60.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Datadog60.3%
Dynatrace21.8%
New Relic14.9%
AppDynamics1.9%
Elastic1%
Follow application performance monitoring and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the platforms used to monitor application performance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Datadog, Dynatrace, New Relic. The figures are in the table below the chart.
View monthly share of search table
| Month | Datadog | Dynatrace | New Relic | AppDynamics | Elastic |
|---|---|---|---|---|---|
| Oct 2025 | 52.7% | 23% | 19.2% | 3.7% | 1.4% |
| Nov 2025 | 55.5% | 20.1% | 20.3% | 2.6% | 1.4% |
| Dec 2025 | 55.2% | 19.9% | 20.2% | 3.2% | 1.4% |
| Jan 2026 | 57.5% | 20.9% | 17.3% | 2.7% | 1.5% |
| Feb 2026 | 59.8% | 21.6% | 14.9% | 2.3% | 1.3% |
| Mar 2026 | 56.9% | 24.8% | 14.2% | 2.7% | 1.5% |
| Apr 2026 | 60% | 21.6% | 14.8% | 2.3% | 1.3% |
| May 2026 | 59.7% | 21.6% | 14.7% | 2.8% | 1.3% |
| Jun 2026 | 58.7% | 20.8% | 17.3% | 2.2% | 0.99% |
| Jul 2026 | 60.5% | 21.8% | 14.9% | 1.9% | 1% |
| Aug 2026 | 60.3% | 21.8% | 14.9% | 1.9% | 1% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.3% | 254K | -0.84% | -0.1 points | |
| 2, held 2nd | 21.8% | 92.1K | -0.26% | +0.1 points | |
| 3, held 3rd | 14.9% | 62.7K | -0.51% | 0 points | |
| 4, held 4th | 1.9% | 8.1K | 0% | 0 points | |
| 5, held 5th | 1% | 4.4K | 0% | 0 points |
1.
Datadog60.3%
Held 1st. 254K estimated branded searches, -0.84% vs prior month. Share -0.1 points.
21.8%
Held 2nd. 92.1K estimated branded searches, -0.26% vs prior month. Share +0.1 points.
14.9%
Held 3rd. 62.7K estimated branded searches, -0.51% vs prior month. Share 0 points.
1.9%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Elastic1%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among application performance monitoring worldwide?
5 brands
In August 2026, Datadog was the most searched among application performance monitoring worldwide, with an estimated 254K branded searches and 60.3% estimated Share of Search within this set. Dynatrace is in 2nd place, 38.5 percentage points behind at 21.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| 52.7% → 60.3% | 60.5%Jul 2026 | 52.7%Oct 2025 | 1st | |
| 23% → 21.8% | 24.8%Mar 2026 | 19.9%Dec 2025 | 2nd | |
| 19.2% → 14.9% | 20.3%Nov 2025 | 14.2%Mar 2026 | 3rd | |
| 3.7% → 1.9% | 3.7%Oct 2025 | 1.9%Jul 2026 | 4th | |
| 1.4% → 1% | 1.5%Jan 2026 | 0.99%Jun 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Datadog’s estimated Share of Search among application performance monitoring worldwide increased from 52.7% to 60.3%.
- Across the 11 months ending August 2026, Dynatrace’s estimated Share of Search among application performance monitoring worldwide decreased from 23% to 21.8%.
- Across the 11 months ending August 2026, New Relic’s estimated Share of Search among application performance monitoring worldwide decreased from 19.2% to 14.9%.
- Across the 11 months ending August 2026, AppDynamics’ estimated Share of Search among application performance monitoring worldwide decreased from 3.7% to 1.9%.
- Across the 11 months ending August 2026, Datadog’s estimated Share of Search among application performance monitoring worldwide peaked at 60.5% in July 2026 and was lowest at 52.7% in October 2025.
- Across the 11 months ending August 2026, Dynatrace’s estimated Share of Search among application performance monitoring worldwide peaked at 24.8% in March 2026 and was lowest at 19.9% in December 2025.
- Across the 11 months ending August 2026, New Relic’s estimated Share of Search among application performance monitoring worldwide peaked at 20.3% in November 2025 and was lowest at 14.2% in March 2026.
- Across the 11 months ending August 2026, AppDynamics’ estimated Share of Search among application performance monitoring worldwide peaked at 3.7% in October 2025 and was lowest at 1.9% in July 2026.
- Across the 11 months ending August 2026, Elastic held steady: its estimated Share of Search among application performance monitoring worldwide moved less than 0.5 percentage points.
How did search popularity change for application performance monitoring worldwide in August 2026?
4 changes

Estimated monthly branded searches for AppDynamics worldwide fell 55.2% over 11 measured months, from 18.1K to 8.1K in August 2026.

Estimated monthly branded searches for Elastic worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

Estimated monthly branded searches for New Relic worldwide fell 33% over 11 measured months, from 93.6K to 62.7K in August 2026.

Estimated monthly branded searches for Dynatrace worldwide fell 18% over 11 measured months, from 112K to 92.1K in August 2026.

See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.