Brandwave

How popular isSplunk?

In September 2026, people searched for Splunk by name about 145,000 times worldwide, a 30.7% decrease from the previous year. These searches made up 21.7% of all global application performance monitoring searches, placing Splunk second out of nine brands. When we asked both ChatGPT and Google AI Overviews about application performance monitoring, Splunk did not appear in any of the answers.

Search and AI answers in September 2026

Splunk is the second most searched of 9 competitors and not listed in any AI answer.

  1. DatadogShare of searches 39.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. SplunkShare of searches 21.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DynatraceShare of searches 14.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. InstanaShare of searches 11.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. New RelicShare of searches 9.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

+4 more

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Top application performance monitoring in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Splunk did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. New Relic1st
  2. Datadog2nd
  3. Dynatrace3rd
  4. Grafana4th
  5. AppDynamics5th
  6. Sentry6th
  7. Elastic7th
  8. Splunk–
  9. Instana–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dynatrace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • New Relic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grafana4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Datadog3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sentry2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elastic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AppDynamics1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Splunk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Instana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about application performance monitoring

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which application performance monitoring compete with Splunk?

Splunk against application performance monitoring worldwide, by month

Share of searches by month for Datadog, Splunk, Dynatrace, Instana, New Relic. The figures are in the table below the chart.

View monthly share of searches table
MonthDatadogSplunkDynatraceInstanaNew RelicAppDynamicsSentryElasticGrafana
Oct 202534.3%28.1%15.4%5.7%12.6%2.5%0.52%0.92%0.02%
Nov 202539.5%26.5%14.5%1.3%14.5%1.9%0.55%1.1%0.02%
Dec 202537%30.4%13.6%1.5%13.6%2.2%0.62%0.99%0.01%
Jan 202640.6%27.2%14.9%1.3%12.2%2%0.58%1.1%0.02%
Feb 202641.8%28%15.4%1.4%10.3%1.7%0.55%0.92%0.02%
Mar 202640.1%26.9%17.9%1.3%9.9%2%0.77%1.1%0.01%
Apr 202641.7%27.9%15.3%1.4%10.2%1.7%0.86%0.91%0.02%
May 202643.9%24.1%16.1%1.2%10.8%2.2%0.8%0.96%0.02%
Jun 202640.8%27.4%15%1.3%12.3%1.6%0.73%0.73%0.02%
Jul 202644.3%24.3%16.3%1.2%10.9%1.5%0.75%0.79%0.02%
Aug 202644%24.1%16.2%1.8%10.8%1.4%0.82%0.79%0.02%
Sep 202639.5%21.7%14.5%11.9%9.7%1.3%0.8%0.58%0.01%

  1. 1.Datadog

    39.5%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -4.5 points.

  2. 2.Splunk

    21.7%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -2.5 points.

  3. 3.Dynatrace

    14.5%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -1.7 points.

  4. 4.Instana

    11.9%

    Moved from 5th to 4th. 74K estimated branded searches, +647.5% vs prior month. Share +10.1 points.

  5. 5.New Relic

    9.7%

    Moved from 4th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share -1.1 points.

  6. 6.AppDynamics

    1.3%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Sentry

    0.8%

    Held 7th. 5K estimated branded searches, +8.5% vs prior month. Share 0 points.

  8. 8.Elastic

    0.58%

    Held 8th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  9. 9.Grafana

    0.01%

    Held 9th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare popularity between Splunk and its closest rivals

Every comparison with Splunk

24 comparisons

How has branded search demand for Splunk changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Splunk worldwide fell from 209K to 145K.
  • Across the 12 months ending September 2026, Splunk’s share of searches among application performance monitoring worldwide decreased from 28.1% to 21.7%.
  • Across the 12 months ending September 2026, Splunk’s share of searches among application performance monitoring worldwide peaked at 30.4% in December 2025 and was lowest at 21.7% in September 2026.

How did search popularity change for application performance monitoring worldwide in September 2026?

6 changes

  1. In September 2026, Instana overtook New Relic to rank 4th among application performance monitoring worldwide, with 11.9% of the searches.

  2. In September 2026, Datadog lost share of searches among application performance monitoring worldwide, from 44% to 39.5%.

  3. In September 2026, Splunk lost share of searches among application performance monitoring worldwide, from 24.1% to 21.7%.

  4. In September 2026, Dynatrace lost share of searches among application performance monitoring worldwide, from 16.2% to 14.5%.

  5. In September 2026, New Relic lost share of searches among application performance monitoring worldwide, from 10.8% to 9.7%.

  6. Estimated monthly branded searches for Sentry worldwide rose 34.2% over 12 measured months, from 3.7K to 5K in September 2026.

How are Splunk’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Splunk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • splunk
  • splunk siem

Do you work for Splunk? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Splunk compete?

Splunk is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Observability platforms3rd of 914.9%Show ranking
Application performance monitoring2nd of 921.7%Shown above
Log management platforms2nd of 1023.5%Show ranking
SIEM platforms2nd of 827.8%Show ranking
Security operations platforms1st of 1148%Show ranking
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