Brandwave

How popular isSplunk in search?

In August 2026, there were an estimated 135K branded searches for Splunk worldwide which is down 32.8% over the last 11 months. Splunk holds 26.1% estimated Share of Search among SIEM platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Datadog49.3%
  2. Splunk26.1%
  3. Elastic18.4%
  4. Microsoft Sentinel4.3%
  5. Sumo Logic1.9%
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Which SIEM platforms compete with Splunk?

Splunk against SIEM platforms worldwide, by month

Share of Search by month for Datadog, Splunk, Elastic, Microsoft Sentinel. The figures are in the table below the chart.

View monthly share of search table
MonthDatadogSplunkElasticMicrosoft SentinelSumo Logic
Oct 202538.6%30.1%25.7%3.3%2.2%
Nov 202542.6%27.6%23.7%3.7%2.5%
Dec 202538.4%30.2%25.8%3.3%2.2%
Jan 202642.7%27.6%23.5%3.7%2.5%
Feb 202642.9%27.6%23.8%3.7%2%
Mar 202642.8%27.4%23.7%3.7%2.5%
Apr 202644.2%28.3%21.6%3.8%2.1%
May 202647%24.8%21.4%4.1%2.7%
Jun 202646.3%29.3%18.3%3.9%2.2%
Jul 202648.9%25.7%19.3%4.2%1.9%
Aug 202649.3%26.1%18.4%4.3%1.9%
Sep 2026—————

  1. 1.Datadog

    49.3%

    Held 1st. 254K estimated branded searches, -0.84% vs prior month. Share +0.4 points.

  2. 2.Splunk

    26.1%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Elastic

    18.4%

    Held 3rd. 95K estimated branded searches, -6% vs prior month. Share -0.9 points.

  4. 4.Microsoft Sentinel

    4.3%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Sumo Logic

    1.9%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Splunk and its closest rivals

How has branded search demand for Splunk changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Splunk worldwide fell from 201K to 135K.
  • Across the 11 months ending August 2026, Splunk’s estimated Share of Search among SIEM platforms worldwide decreased from 30.1% to 26.1%.
  • Across the 11 months ending August 2026, Splunk’s estimated Share of Search among SIEM platforms worldwide peaked at 30.2% in December 2025 and was lowest at 24.8% in May 2026.

How did search popularity change for SIEM platforms worldwide in August 2026?

  1. In August 2026, Elastic lost estimated Share of Search among SIEM platforms worldwide, from 19.3% to 18.4%.

  2. Estimated monthly branded searches for Sumo Logic worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

  3. Estimated monthly branded searches for Splunk worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.

Where does Splunk compete?

Splunk is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Observability platforms3rd of 613.9%Show ranking
SIEM platforms2nd of 526.1%Shown above
Log management platforms2nd of 532.2%Show ranking

How is Splunk measured?

Brandwave collects information about searches that people make online using Splunk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • splunk

Do you work for Splunk? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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