Brandwave

SIEM platforms:Which brands are most popular in search?

In August 2026, Datadog was the most searched among SIEM platforms worldwide, with an estimated 254K branded searches and 49.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Datadog49.3%
  2. Splunk26.1%
  3. Elastic18.4%
  4. Microsoft Sentinel4.3%
  5. Sumo Logic1.9%

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Share of SearchLeaderboard

Compare the platforms that collect and analyse security events. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among SIEM platforms worldwide, by month

Share of Search by month for Datadog, Splunk, Elastic, Microsoft Sentinel. The figures are in the table below the chart.

View monthly share of search table
MonthDatadogSplunkElasticMicrosoft SentinelSumo Logic
Oct 202538.6%30.1%25.7%3.3%2.2%
Nov 202542.6%27.6%23.7%3.7%2.5%
Dec 202538.4%30.2%25.8%3.3%2.2%
Jan 202642.7%27.6%23.5%3.7%2.5%
Feb 202642.9%27.6%23.8%3.7%2%
Mar 202642.8%27.4%23.7%3.7%2.5%
Apr 202644.2%28.3%21.6%3.8%2.1%
May 202647%24.8%21.4%4.1%2.7%
Jun 202646.3%29.3%18.3%3.9%2.2%
Jul 202648.9%25.7%19.3%4.2%1.9%
Aug 202649.3%26.1%18.4%4.3%1.9%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Datadog

    49.3%

    Held 1st. 254K estimated branded searches, -0.84% vs prior month. Share +0.4 points.

  2. 2.Splunk

    26.1%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Elastic

    18.4%

    Held 3rd. 95K estimated branded searches, -6% vs prior month. Share -0.9 points.

  4. 4.Microsoft Sentinel

    4.3%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Sumo Logic

    1.9%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among SIEM platforms worldwide?

In August 2026, Datadog was the most searched among SIEM platforms worldwide, with an estimated 254K branded searches and 49.3% estimated Share of Search within this set. Splunk is in 2nd place, 23.1 percentage points behind at 26.1% Share of Search.

Global SIEM platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Datadog38.6% → 49.3%49.3%Aug 202638.4%Dec 20251st
Splunk30.1% → 26.1%30.2%Dec 202524.8%May 20262nd
Elastic25.7% → 18.4%25.8%Dec 202518.3%Jun 20263rd
Microsoft Sentinel3.3% → 4.3%4.3%Aug 20263.3%Dec 20254th
Sumo Logic2.2% → 1.9%2.7%May 20261.9%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Datadog’s estimated Share of Search among SIEM platforms worldwide increased from 38.6% to 49.3%.
  • Across the 11 months ending August 2026, Splunk’s estimated Share of Search among SIEM platforms worldwide decreased from 30.1% to 26.1%.
  • Across the 11 months ending August 2026, Elastic’s estimated Share of Search among SIEM platforms worldwide decreased from 25.7% to 18.4%.
  • Across the 11 months ending August 2026, Microsoft Sentinel’s estimated Share of Search among SIEM platforms worldwide increased from 3.3% to 4.3%.
  • Across the 11 months ending August 2026, Datadog’s estimated Share of Search among SIEM platforms worldwide peaked at 49.3% in August 2026 and was lowest at 38.4% in December 2025.
  • Across the 11 months ending August 2026, Splunk’s estimated Share of Search among SIEM platforms worldwide peaked at 30.2% in December 2025 and was lowest at 24.8% in May 2026.
  • Across the 11 months ending August 2026, Elastic’s estimated Share of Search among SIEM platforms worldwide peaked at 25.8% in December 2025 and was lowest at 18.3% in June 2026.
  • Across the 11 months ending August 2026, Sumo Logic held steady: its estimated Share of Search among SIEM platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for SIEM platforms worldwide in August 2026?

  1. In August 2026, Elastic lost estimated Share of Search among SIEM platforms worldwide, from 19.3% to 18.4%.

  2. Estimated monthly branded searches for Sumo Logic worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

  3. Estimated monthly branded searches for Splunk worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.

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