Brandwave

How popular isSumo Logic in search?

In August 2026, there were an estimated 9.9K branded searches for Sumo Logic worldwide which is down 33.1% over the last 11 months. Sumo Logic holds 1.9% estimated Share of Search among SIEM platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Datadog49.3%
  2. Splunk26.1%
  3. Elastic18.4%
  4. Microsoft Sentinel4.3%
  5. Sumo Logic1.9%
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Which SIEM platforms compete with Sumo Logic?

Sumo Logic against SIEM platforms worldwide, by month

Share of Search by month for Datadog, Splunk, Elastic, Microsoft Sentinel, Sumo Logic. The figures are in the table below the chart.

View monthly share of search table
MonthDatadogSplunkElasticMicrosoft SentinelSumo Logic
Oct 202538.6%30.1%25.7%3.3%2.2%
Nov 202542.6%27.6%23.7%3.7%2.5%
Dec 202538.4%30.2%25.8%3.3%2.2%
Jan 202642.7%27.6%23.5%3.7%2.5%
Feb 202642.9%27.6%23.8%3.7%2%
Mar 202642.8%27.4%23.7%3.7%2.5%
Apr 202644.2%28.3%21.6%3.8%2.1%
May 202647%24.8%21.4%4.1%2.7%
Jun 202646.3%29.3%18.3%3.9%2.2%
Jul 202648.9%25.7%19.3%4.2%1.9%
Aug 202649.3%26.1%18.4%4.3%1.9%
Sep 2026—————

  1. 1.Datadog

    49.3%

    Held 1st. 254K estimated branded searches, -0.84% vs prior month. Share +0.4 points.

  2. 2.Splunk

    26.1%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Elastic

    18.4%

    Held 3rd. 95K estimated branded searches, -6% vs prior month. Share -0.9 points.

  4. 4.Microsoft Sentinel

    4.3%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Sumo Logic

    1.9%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Sumo Logic and its closest rivals

How has branded search demand for Sumo Logic changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sumo Logic worldwide fell from 14.8K to 9.9K.
  • Across the 11 months ending August 2026, Sumo Logic’s estimated Share of Search among SIEM platforms worldwide held steady, from 2.2% to 1.9%.

How did search popularity change for SIEM platforms worldwide in August 2026?

  1. In August 2026, Elastic lost estimated Share of Search among SIEM platforms worldwide, from 19.3% to 18.4%.

  2. Estimated monthly branded searches for Sumo Logic worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

  3. Estimated monthly branded searches for Splunk worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.

Where does Sumo Logic compete?

Sumo Logic is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
SIEM platforms5th of 51.9%Shown above
Log management platforms4th of 52.4%Show ranking
Security operations platforms2nd of 66%Show ranking
Email list growth platforms1st of 562.7%Show ranking

How is Sumo Logic measured?

Brandwave collects information about searches that people make online using Sumo Logic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sumo logic

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How the Brand Demand Index is measured

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