Papertrail vs Sumo Logic:Which is more popular by branded search?
In August 2026, Papertrail had more branded searches than Sumo Logic among log management platforms worldwide. Papertrail was estimated to have 18.1K branded searches compared to Sumo Logic’s 9.9K, and held a 4.3% Share of Search versus Sumo Logic’s 2.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Papertrail or Sumo Logic?
Compare the platforms teams use to collect and search logs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Papertrail, Sumo Logic. The figures are in the table below the chart.
View monthly share of search table
| Month | Datadog | Splunk | Papertrail | Sumo Logic | Loggly |
|---|---|---|---|---|---|
| Oct 2025 | 51.7% | 40.4% | 4.5% | 3% | 0.48% |
| Nov 2025 | 56% | 36.2% | 4% | 3.3% | 0.53% |
| Dec 2025 | 50.4% | 39.7% | 6.5% | 2.9% | 0.46% |
| Jan 2026 | 55.6% | 35.9% | 4.8% | 3.2% | 0.41% |
| Feb 2026 | 56.5% | 36.4% | 4% | 2.7% | 0.42% |
| Mar 2026 | 55.8% | 35.7% | 4.8% | 3.2% | 0.41% |
| Apr 2026 | 56.6% | 36.4% | 4% | 2.7% | 0.35% |
| May 2026 | 60.2% | 31.7% | 4.3% | 3.5% | 0.38% |
| Jun 2026 | 56.9% | 36.1% | 4% | 2.6% | 0.35% |
| Jul 2026 | 61% | 32.1% | 4.3% | 2.4% | 0.31% |
| Aug 2026 | 60.8% | 32.2% | 4.3% | 2.4% | 0.31% |
| Sep 2026 | — | — | — | — | — |
How has the Papertrail and Sumo Logic comparison changed over the last 12 months?
3 findings
- Papertrail was ahead of Sumo Logic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Papertrail’s estimated Share of Search among log management platforms worldwide moved from 4.5% to 4.3%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 11 months ending August 2026, Sumo Logic’s estimated Share of Search among log management platforms worldwide moved from 3% to 2.4%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
How did search popularity change for log management platforms worldwide in August 2026?
2 changes

Estimated monthly branded searches for Sumo Logic worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

Estimated monthly branded searches for Papertrail worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Papertrail’s and Sumo Logic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Papertrail
1 branded search term
- papertrail
Sumo Logic
1 branded search term
- sumo logic

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.