Brandwave

How popular isSumo Logic in search?

In August 2026, there were an estimated 9.9K branded searches for Sumo Logic worldwide which is down 33.1% over the last 11 months. Sumo Logic holds 2.4% estimated Share of Search among log management platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Datadog60.8%
  2. Splunk32.2%
  3. Papertrail4.3%
  4. Sumo Logic2.4%
  5. Loggly0.31%
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Which log management platforms compete with Sumo Logic?

Sumo Logic against log management platforms worldwide, by month

Share of Search by month for Datadog, Splunk, Papertrail, Sumo Logic. The figures are in the table below the chart.

View monthly share of search table
MonthDatadogSplunkPapertrailSumo LogicLoggly
Oct 202551.7%40.4%4.5%3%0.48%
Nov 202556%36.2%4%3.3%0.53%
Dec 202550.4%39.7%6.5%2.9%0.46%
Jan 202655.6%35.9%4.8%3.2%0.41%
Feb 202656.5%36.4%4%2.7%0.42%
Mar 202655.8%35.7%4.8%3.2%0.41%
Apr 202656.6%36.4%4%2.7%0.35%
May 202660.2%31.7%4.3%3.5%0.38%
Jun 202656.9%36.1%4%2.6%0.35%
Jul 202661%32.1%4.3%2.4%0.31%
Aug 202660.8%32.2%4.3%2.4%0.31%
Sep 2026—————

  1. 1.Datadog

    60.8%

    Held 1st. 254K estimated branded searches, -0.84% vs prior month. Share -0.2 points.

  2. 2.Splunk

    32.2%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Papertrail

    4.3%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Sumo Logic

    2.4%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Loggly

    0.31%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Sumo Logic and its closest rivals

How has branded search demand for Sumo Logic changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sumo Logic worldwide fell from 14.8K to 9.9K.
  • Across the 11 months ending August 2026, Sumo Logic’s estimated Share of Search among log management platforms worldwide decreased from 3% to 2.4%.
  • Across the 11 months ending August 2026, Sumo Logic’s estimated Share of Search among log management platforms worldwide peaked at 3.5% in May 2026 and was lowest at 2.4% in July 2026.

How did search popularity change for log management platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Loggly worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026.

  2. Estimated monthly branded searches for Sumo Logic worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

  3. Estimated monthly branded searches for Splunk worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.

  4. Estimated monthly branded searches for Papertrail worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

Where does Sumo Logic compete?

Sumo Logic is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
SIEM platforms5th of 51.9%Show ranking
Log management platforms4th of 52.4%Shown above
Email list growth platforms1st of 562.7%Show ranking

How is Sumo Logic measured?

Brandwave collects information about searches that people make online using Sumo Logic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sumo logic

Do you work for Sumo Logic? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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