Log management platforms:Which are searched most?
In August 2026, Datadog was the most searched among log management platforms worldwide, with an estimated 254K branded searches and 60.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Datadog60.8%
Splunk32.2%
Papertrail4.3%
Sumo Logic2.4%- Loggly0.31%
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Share of SearchLeaderboard
Compare the platforms teams use to collect and search logs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Datadog, Splunk, Papertrail, Sumo Logic. The figures are in the table below the chart.
View monthly share of search table
| Month | Datadog | Splunk | Papertrail | Sumo Logic | Loggly |
|---|---|---|---|---|---|
| Oct 2025 | 51.7% | 40.4% | 4.5% | 3% | 0.48% |
| Nov 2025 | 56% | 36.2% | 4% | 3.3% | 0.53% |
| Dec 2025 | 50.4% | 39.7% | 6.5% | 2.9% | 0.46% |
| Jan 2026 | 55.6% | 35.9% | 4.8% | 3.2% | 0.41% |
| Feb 2026 | 56.5% | 36.4% | 4% | 2.7% | 0.42% |
| Mar 2026 | 55.8% | 35.7% | 4.8% | 3.2% | 0.41% |
| Apr 2026 | 56.6% | 36.4% | 4% | 2.7% | 0.35% |
| May 2026 | 60.2% | 31.7% | 4.3% | 3.5% | 0.38% |
| Jun 2026 | 56.9% | 36.1% | 4% | 2.6% | 0.35% |
| Jul 2026 | 61% | 32.1% | 4.3% | 2.4% | 0.31% |
| Aug 2026 | 60.8% | 32.2% | 4.3% | 2.4% | 0.31% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.8% | 254K | -0.84% | -0.2 points | |
| 2, held 2nd | 32.2% | 135K | 0% | +0.2 points | |
| 3, held 3rd | 4.3% | 18.1K | 0% | 0 points | |
| 4, held 4th | 2.4% | 9.9K | 0% | 0 points | |
| 5, held 5th | 0.31% | 1.3K | 0% | 0 points |
1.
Datadog60.8%
Held 1st. 254K estimated branded searches, -0.84% vs prior month. Share -0.2 points.
2.
Splunk32.2%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.3%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
2.4%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Loggly0.31%
Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Datadog vs Splunk: compare search popularity
- Datadog vs Papertrail: compare search popularity
- Datadog vs Sumo Logic: compare search popularity
- Splunk vs Papertrail: compare search popularity
- Splunk vs Sumo Logic: compare search popularity
- Papertrail vs Sumo Logic: compare search popularity
- Compare any of these brands
Which brand is most popular in search among log management platforms worldwide?
5 brands
In August 2026, Datadog was the most searched among log management platforms worldwide, with an estimated 254K branded searches and 60.8% estimated Share of Search within this set. Splunk is in 2nd place, 28.5 percentage points behind at 32.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Datadog | 51.7% → 60.8% | 61%Jul 2026 | 50.4%Dec 2025 | 1st |
| Splunk | 40.4% → 32.2% | 40.4%Oct 2025 | 31.7%May 2026 | 2nd |
| Papertrail | 4.5% → 4.3% | 6.5%Dec 2025 | 4%Jun 2026 | 3rd |
| Sumo Logic | 3% → 2.4% | 3.5%May 2026 | 2.4%Jul 2026 | 4th |
| Loggly | 0.48% → 0.31% | 0.53%Nov 2025 | 0.31%Jul 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Datadog’s estimated Share of Search among log management platforms worldwide increased from 51.7% to 60.8%.
- Across the 11 months ending August 2026, Splunk’s estimated Share of Search among log management platforms worldwide decreased from 40.4% to 32.2%.
- Across the 11 months ending August 2026, Sumo Logic’s estimated Share of Search among log management platforms worldwide decreased from 3% to 2.4%.
- Across the 11 months ending August 2026, Datadog’s estimated Share of Search among log management platforms worldwide peaked at 61% in July 2026 and was lowest at 50.4% in December 2025.
- Across the 11 months ending August 2026, Splunk’s estimated Share of Search among log management platforms worldwide peaked at 40.4% in October 2025 and was lowest at 31.7% in May 2026.
- Across the 11 months ending August 2026, Papertrail’s estimated Share of Search among log management platforms worldwide peaked at 6.5% in December 2025 and was lowest at 4% in June 2026.
- Across the 11 months ending August 2026, Sumo Logic’s estimated Share of Search among log management platforms worldwide peaked at 3.5% in May 2026 and was lowest at 2.4% in July 2026.
- Across the 11 months ending August 2026, Papertrail and Loggly held steady: their estimated Share of Search among log management platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for log management platforms worldwide in August 2026?
4 changes
Estimated monthly branded searches for Loggly worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026.
Estimated monthly branded searches for Sumo Logic worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.
Estimated monthly branded searches for Splunk worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.
Estimated monthly branded searches for Papertrail worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
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