Elastic vs Graylog:Which is more popular?
In September 2026, Graylog had more branded searches than Elastic among log management platforms worldwide. Graylog had about 27,100 branded searches, while Elastic had 3,600. Graylog made up 4.4% of all log management platform searches we track, and Elastic accounted for 0.58%. When we asked ChatGPT and Google AI Overviews about log management platforms, Elastic appeared in four of the five answers and Graylog in three. Elastic was mentioned before Graylog in every answer that named either.
Who do people search for more?
Graylog, about 8 searches for every 1 for Elastic
Who does AI mention more?
Elastic, mentioned in 4 of 5 answers, Graylog in 3
Who does AI recommend more?
Elastic, named ahead of Graylog in 4 of 4 answers
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Top log management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Elastic was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Graylog was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Elastic was listed before Graylog in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Datadog1st
Splunk2nd- Elastic3rd
- Graylog4th
Better Stack5th
Sumo Logic6th
Dynatrace–
New Relic–
Papertrail–- Loggly–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Datadog5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Splunk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Elastic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Graylog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Better Stack2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sumo Logic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dynatrace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- New Relic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Papertrail0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Loggly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about log management platforms
5 answers
Asked ChatGPT
“Which log management platform should I use?”
Asked ChatGPT
“What are the best log management platforms?”
Asked ChatGPT
“What's the best log management platform for a devops team?”
Searched Google, AI Overview
“log management platforms”
Searched Google, AI Overview
“log management software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Elastic or Graylog more popular in search?
This chart shows how often people search Google for Elastic and Graylog by name. Each line represents a brand's share of searches for all ten log management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Graylog, Elastic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Datadog | Splunk | Dynatrace | New Relic | Graylog | Papertrail | Better Stack | Sumo Logic | Elastic | Loggly |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 27.9% | 14.7% | 12.1% | 5.4% | 3% | 1.1% | 2% | 0.88% | 0.32% |
| Nov 2025 | 36.1% | 25.2% | 13.3% | 13.3% | 4.9% | 2.7% | 1.2% | 2.2% | 0.97% | 0.35% |
| Dec 2025 | 33% | 28.2% | 12.2% | 12.2% | 5.4% | 4.5% | 1.3% | 2% | 0.89% | 0.31% |
| Jan 2026 | 36.6% | 25.8% | 13.5% | 11% | 4.9% | 3.3% | 1.5% | 2.2% | 0.98% | 0.28% |
| Feb 2026 | 37.7% | 26.8% | 13.9% | 9.3% | 5.1% | 2.8% | 1.5% | 1.9% | 0.83% | 0.29% |
| Mar 2026 | 35.8% | 26.2% | 16% | 8.8% | 4.8% | 3.2% | 1.8% | 2.2% | 0.96% | 0.28% |
| Apr 2026 | 37.5% | 27% | 13.8% | 9.2% | 5% | 2.8% | 1.8% | 1.8% | 0.82% | 0.24% |
| May 2026 | 39.4% | 23.2% | 14.5% | 9.7% | 4.3% | 2.9% | 2.4% | 2.4% | 0.87% | 0.26% |
| Jun 2026 | 37.3% | 26.3% | 13.7% | 11.2% | 4.1% | 2.7% | 1.8% | 1.8% | 0.67% | 0.24% |
| Jul 2026 | 40% | 23.6% | 14.7% | 9.8% | 4.4% | 2.9% | 2% | 1.6% | 0.72% | 0.21% |
| Aug 2026 | 40.2% | 23.7% | 14.8% | 9.9% | 3.6% | 3% | 2.4% | 1.6% | 0.72% | 0.21% |
| Sep 2026 | 39.9% | 23.5% | 14.7% | 9.8% | 4.4% | 2.9% | 2.4% | 1.6% | 0.58% | 0.16% |
How has the Elastic and Graylog comparison changed over the last 12 months?
3 findings
- Graylog was ahead of Elastic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Elastic’s share of searches among log management platforms worldwide moved from 0.88% to 0.58%, and its estimated monthly branded searches moved from 6.6K to 3.6K.
- Across the 12 months ending September 2026, Graylog’s share of searches among log management platforms worldwide moved from 5.4% to 4.4%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
How did search popularity change for log management platforms worldwide in September 2026?
2 changes
In September 2026, Graylog gained share of searches among log management platforms worldwide, from 3.6% to 4.4%.
Estimated monthly branded searches for Elastic worldwide fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Elastic’s and Graylog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among log management platforms
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