Datadog vs Splunk:Which is more popular by branded search?
In August 2026, Datadog had more branded searches than Splunk among log management platforms worldwide. Datadog was estimated to have 254K branded searches compared to Splunk’s 135K, and held a 60.8% Share of Search versus Splunk’s 32.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Datadog or Splunk?
Compare the platforms teams use to collect and search logs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Datadog, Splunk. The figures are in the table below the chart.
View monthly share of search table
| Month | Datadog | Splunk | Papertrail | Sumo Logic | Loggly |
|---|---|---|---|---|---|
| Oct 2025 | 51.7% | 40.4% | 4.5% | 3% | 0.48% |
| Nov 2025 | 56% | 36.2% | 4% | 3.3% | 0.53% |
| Dec 2025 | 50.4% | 39.7% | 6.5% | 2.9% | 0.46% |
| Jan 2026 | 55.6% | 35.9% | 4.8% | 3.2% | 0.41% |
| Feb 2026 | 56.5% | 36.4% | 4% | 2.7% | 0.42% |
| Mar 2026 | 55.8% | 35.7% | 4.8% | 3.2% | 0.41% |
| Apr 2026 | 56.6% | 36.4% | 4% | 2.7% | 0.35% |
| May 2026 | 60.2% | 31.7% | 4.3% | 3.5% | 0.38% |
| Jun 2026 | 56.9% | 36.1% | 4% | 2.6% | 0.35% |
| Jul 2026 | 61% | 32.1% | 4.3% | 2.4% | 0.31% |
| Aug 2026 | 60.8% | 32.2% | 4.3% | 2.4% | 0.31% |
| Sep 2026 | — | — | — | — | — |
How has the Datadog and Splunk comparison changed over the last 12 months?
3 findings
- Datadog was ahead of Splunk in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Datadog’s estimated Share of Search among log management platforms worldwide moved from 51.7% to 60.8%, and its estimated monthly branded searches moved from 257K to 254K.
- Across the 11 months ending August 2026, Splunk’s estimated Share of Search among log management platforms worldwide moved from 40.4% to 32.2%, and its estimated monthly branded searches moved from 201K to 135K.
How did search popularity change for log management platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Splunk worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Datadog’s and Splunk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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