Brandwave

How popular isDatadog in search?

In August 2026, there were an estimated 254K branded searches for Datadog worldwide which held steady over the last 11 months. Datadog holds 34.1% estimated Share of Search among cloud observability platforms worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Grafana44.9%
  2. Datadog34.1%
  3. Dynatrace12.3%
  4. New Relic8.4%
  5. Honeycomb0.27%
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Which cloud observability platforms compete with Datadog?

Datadog against cloud observability platforms worldwide, by month

Share of Search by month for Grafana, Datadog, Dynatrace, New Relic. The figures are in the table below the chart.

View monthly share of search table
MonthGrafanaDatadogDynatraceNew RelicHoneycomb
Oct 202542.1%32%14%11.7%0.32%
Nov 202543%32.8%11.9%12%0.33%
Dec 202547.6%30.1%10.9%11%0.34%
Jan 202644%33.5%12.2%10.1%0.3%
Feb 202644.9%34%12.3%8.5%0.3%
Mar 202648.3%30.5%13.3%7.6%0.26%
Apr 202645.1%34%12.3%8.4%0.23%
May 202645%34.1%12.3%8.4%0.23%
Jun 202643.7%34%12.1%10%0.22%
Jul 202644.7%34.3%12.3%8.4%0.24%
Aug 202644.9%34.1%12.3%8.4%0.27%
Sep 2026—————

  1. 1.Grafana

    44.9%

    held 1st · 335K estimated branded searches · +0.04% vs prior month · +0.2 points

  2. 2.Datadog

    34.1%

    held 2nd · 254K estimated branded searches · -0.84% vs prior month · -0.2 points

  3. 3.Dynatrace

    12.3%

    held 3rd · 92.1K estimated branded searches · -0.26% vs prior month · 0 points

  4. 4.New Relic

    8.4%

    held 4th · 62.7K estimated branded searches · -0.51% vs prior month · 0 points

  5. 5.Honeycomb

    0.27%

    held 5th · 2K estimated branded searches · +14% vs prior month · 0 points

Compare search popularity between Datadog and its closest rivals

How has branded search demand for Datadog changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Datadog worldwide held steady, from 257K to 254K.
  • Across the 11 months ending August 2026, Datadog’s estimated Share of Search among cloud observability platforms worldwide increased from 32% to 34.1%.
  • Across the 11 months ending August 2026, Datadog’s estimated Share of Search among cloud observability platforms worldwide peaked at 34.3% in July 2026 and was lowest at 30.1% in December 2025.

How did search popularity change for cloud observability platforms worldwide in August 2026?

  1. Estimated monthly branded searches for New Relic worldwide fell 33% over 11 measured months, from 93.6K to 62.7K in August 2026.

  2. Estimated monthly branded searches for Honeycomb worldwide fell 20.7% over 11 measured months, from 2.6K to 2K in August 2026.

  3. Estimated monthly branded searches for Dynatrace worldwide fell 18% over 11 measured months, from 112K to 92.1K in August 2026.

How is Datadog measured?

Brandwave collects information about searches that people make online using Datadog’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • apm datadog
  • datadog
  • datadog app
  • datadog monitoring
  • datadog observability
  • datadog software
  • datadoghq com
  • monitoring datadog
  • observability datadog

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How the Brand Demand Index is measured

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