How popular isHoneycomb?
In September 2026, people searched for Honeycomb by name about 1,610 times worldwide, a 37.1% decrease from the previous year. These searches made up 0.17% of all global observability platform searches, placing Honeycomb ninth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about observability platforms, Honeycomb appeared in three of the five answers and was the fifth most recommended of the nine.
Honeycomb is the ninth most searched of 9 competitors and the fifth most recommended in AI answers.
GrafanaShare of searches 34%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
DatadogShare of searches 25.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SplunkShare of searches 14.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
DynatraceShare of searches 9.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
HoneycombShare of searches 0.17%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
Follow Honeycomb and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top observability platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Honeycomb was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Honeycomb is the fifth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Grafana5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Datadog5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
New Relic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Dynatrace4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Honeycomb3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Splunk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Elastic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SigNoz2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AppDynamics2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about observability platforms
5 answers
Asked ChatGPT
“Which observability platform should I use?”
Asked ChatGPT
“What are the best observability platforms?”
Asked ChatGPT
“What's the best observability platform for large production systems?”
Searched Google, AI Overview
“observability platforms”
Searched Google, AI Overview
“application monitoring tools”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which observability platforms compete with Honeycomb?
Share of searches by month for Grafana, Datadog, Splunk, Dynatrace, Elastic, New Relic, Honeycomb. The figures are in the table below the chart.
View monthly share of searches table
| Month | Grafana | Datadog | Splunk | Dynatrace | Elastic | New Relic | SigNoz | AppDynamics | Honeycomb |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.1% | 21.9% | 18% | 9.6% | 10% | 8% | 1.6% | 1.6% | 0.22% |
| Nov 2025 | 31.2% | 23.5% | 16% | 8.6% | 9% | 8.7% | 1.7% | 1.1% | 0.24% |
| Dec 2025 | 33.4% | 21% | 17.3% | 7.6% | 9.7% | 7.7% | 1.8% | 1.2% | 0.24% |
| Jan 2026 | 31.6% | 23.9% | 16.3% | 8.7% | 9.2% | 7.2% | 1.7% | 1.1% | 0.21% |
| Feb 2026 | 32.2% | 24.3% | 16.7% | 8.8% | 9.1% | 6.1% | 1.7% | 0.94% | 0.21% |
| Mar 2026 | 35.4% | 22.2% | 15.6% | 9.7% | 8.4% | 5.5% | 1.9% | 1% | 0.19% |
| Apr 2026 | 32.8% | 24.4% | 17% | 8.9% | 7.6% | 6.1% | 2.1% | 0.95% | 0.17% |
| May 2026 | 33.6% | 25.4% | 14.4% | 9.2% | 7.9% | 6.2% | 1.8% | 1.2% | 0.17% |
| Jun 2026 | 32.6% | 24.9% | 16.9% | 9% | 6.3% | 7.4% | 1.8% | 0.97% | 0.17% |
| Jul 2026 | 33.9% | 25.8% | 14.7% | 9.3% | 6.6% | 6.4% | 2.3% | 0.82% | 0.18% |
| Aug 2026 | 34.1% | 25.8% | 14.8% | 9.4% | 6.6% | 6.4% | 1.8% | 0.83% | 0.21% |
| Sep 2026 | 34% | 25.9% | 14.9% | 9.4% | 6.6% | 6.4% | 1.9% | 0.83% | 0.17% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34% | 331K | -1% | -0.2 points | |
| 2, held 2nd | 25.9% | 252K | -0.34% | +0.1 points | |
| 3, held 3rd | 14.9% | 145K | 0% | +0.1 points | |
| 4, held 4th | 9.4% | 92K | +0.11% | +0.1 points | |
| 5, held 5th | 6.6% | 64.1K | -1.2% | 0 points | |
| 6, held 6th | 6.4% | 62.3K | -0.06% | 0 points | |
| 7, held 7th | 1.9% | 18.1K | 0% | 0 points | |
| 8, held 8th | 0.83% | 8.1K | 0% | 0 points | |
| 9, held 9th | 0.17% | 1.6K | -20.7% | 0 points |
1.
Grafana34%
Held 1st. 331K estimated branded searches, -1% vs prior month. Share -0.2 points.
2.
Datadog25.9%
Held 2nd. 252K estimated branded searches, -0.34% vs prior month. Share +0.1 points.
3.
Splunk14.9%
Held 3rd. 145K estimated branded searches, 0% vs prior month. Share +0.1 points.
9.4%
Held 4th. 92K estimated branded searches, +0.11% vs prior month. Share +0.1 points.
5.
Elastic6.6%
Held 5th. 64.1K estimated branded searches, -1.2% vs prior month. Share 0 points.
6.4%
Held 6th. 62.3K estimated branded searches, -0.06% vs prior month. Share 0 points.
7.
SigNoz1.9%
Held 7th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.83%
Held 8th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.17%
Held 9th. 1.6K estimated branded searches, -20.7% vs prior month. Share 0 points.
Compare popularity between Honeycomb and its closest rivals
Every comparison with Honeycomb
3 comparisons
How has branded search demand for Honeycomb changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Honeycomb worldwide fell from 2.6K to 1.6K.
- Across the 12 months ending September 2026, Honeycomb’s share of searches among observability platforms worldwide held steady, from 0.22% to 0.17%.
How did search popularity change for observability platforms worldwide in September 2026?
6 changes
Datadog’s share of searches among observability platforms worldwide has gained ground for 3 months in a row, from 24.9% to 25.9% in September 2026.
Estimated monthly branded searches for AppDynamics worldwide fell 55.2% over 12 measured months, from 18.1K to 8.1K in September 2026.
Estimated monthly branded searches for Elastic worldwide fell 45% over 12 measured months, from 117K to 64.1K in September 2026.
Estimated monthly branded searches for Honeycomb worldwide fell 37.1% over 12 measured months, from 2.6K to 1.6K in September 2026.
Estimated monthly branded searches for New Relic worldwide fell 33.2% over 12 measured months, from 93.2K to 62.3K in September 2026.
Estimated monthly branded searches for Splunk worldwide fell 30.7% over 12 measured months, from 209K to 145K in September 2026.
How are Honeycomb’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Honeycomb’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- honeycomb apm
- honeycomb io
- honeycomb monitoring
- honeycomb observability
- observability honeycomb
Do you work for Honeycomb? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Honeycomb compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Observability platforms | 9th of 9 | 0.17% | Shown above |
| Distributed tracing platforms | 7th of 7 | <0.01% | Show ranking |
Is Honeycomb your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.