How popular isElastic in search?
In August 2026, there were an estimated 95K branded searches for Elastic worldwide which is down 44.6% over the last 11 months. Elastic holds 9.8% estimated Share of Search among observability platforms worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Elastic and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which observability platforms compete with Elastic?
Share of Search by month for Grafana, Datadog, Splunk, Elastic, Dynatrace, New Relic. The figures are in the table below the chart.
View monthly share of search table
| Month | Grafana | Datadog | Splunk | Elastic | Dynatrace | New Relic |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.8% | 21.9% | 17.1% | 14.6% | 9.6% | 8% |
| Nov 2025 | 30.9% | 23.6% | 15.2% | 13.1% | 8.5% | 8.6% |
| Dec 2025 | 33.2% | 21% | 16.5% | 14.1% | 7.6% | 7.7% |
| Jan 2026 | 31.4% | 23.9% | 15.5% | 13.2% | 8.7% | 7.2% |
| Feb 2026 | 31.9% | 24.2% | 15.6% | 13.5% | 8.8% | 6% |
| Mar 2026 | 35.5% | 22.4% | 14.3% | 12.4% | 9.8% | 5.6% |
| Apr 2026 | 32.7% | 24.6% | 15.8% | 12% | 8.9% | 6.1% |
| May 2026 | 33.8% | 25.6% | 13.5% | 11.6% | 9.2% | 6.3% |
| Jun 2026 | 32.4% | 25.2% | 16% | 10% | 9% | 7.4% |
| Jul 2026 | 34.1% | 26.1% | 13.7% | 10.3% | 9.4% | 6.4% |
| Aug 2026 | 34.4% | 26.1% | 13.9% | 9.8% | 9.5% | 6.4% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.4% | 335K | +0.04% | +0.3 points | |
| 2, held 2nd | 26.1% | 254K | -0.84% | 0 points | |
| 3, held 3rd | 13.9% | 135K | 0% | +0.1 points | |
| 4, held 4th | 9.8% | 95K | -6% | -0.5 points | |
| 5, held 5th | 9.5% | 92.1K | -0.26% | +0.1 points | |
| 6, held 6th | 6.4% | 62.7K | -0.51% | 0 points |
1.
Grafana
34.4%
Held 1st. 335K estimated branded searches, +0.04% vs prior month. Share +0.3 points.
2.
Datadog26.1%
Held 2nd. 254K estimated branded searches, -0.84% vs prior month. Share 0 points.
3.
Splunk13.9%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Elastic9.8%
Held 4th. 95K estimated branded searches, -6% vs prior month. Share -0.5 points.
9.5%
Held 5th. 92.1K estimated branded searches, -0.26% vs prior month. Share +0.1 points.
6.4%
Held 6th. 62.7K estimated branded searches, -0.51% vs prior month. Share 0 points.
Compare search popularity between Elastic and its closest rivals
Every comparison with Elastic
21 comparisons
- Datadog vs Elastic
- Elastic vs Grafana
- Elastic vs Splunk
- Elastic vs Vespa
- Dynatrace vs Elastic
- Elastic vs New Relic
- Elastic vs OpenSearch
- Elastic vs Qdrant
- Algolia vs Elastic
- Elastic vs Pinecone
- Elastic vs Milvus
- Elastic vs Microsoft Sentinel
- Elastic vs Meilisearch
- Elastic vs Solr
- Coveo vs Elastic
- Elastic vs Weaviate
- Elastic vs Sumo Logic
- Elastic vs Typesense
- Elastic vs Sinequa
- Elastic vs SearchBlox
- Elastic vs Glean
How has branded search demand for Elastic changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Elastic worldwide fell from 172K to 95K.
- Across the 11 months ending August 2026, Elastic’s estimated Share of Search among observability platforms worldwide decreased from 14.6% to 9.8%.
How did search popularity change for observability platforms worldwide in August 2026?
4 changes
In August 2026, Elastic lost estimated Share of Search among observability platforms worldwide, from 10.3% to 9.8%.
Estimated monthly branded searches for New Relic worldwide fell 33% over 11 measured months, from 93.6K to 62.7K in August 2026.
Estimated monthly branded searches for Splunk worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.
Estimated monthly branded searches for Dynatrace worldwide fell 18% over 11 measured months, from 112K to 92.1K in August 2026.
Where does Elastic compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Vector search platforms | 2nd of 6 | 6.6% | Show ranking |
| Observability platforms | 4th of 6 | 9.8% | Shown above |
| SIEM platforms | 3rd of 5 | 18.4% | Show ranking |
| Search engines platforms | 1st of 6 | 40.7% | Show ranking |
| Search API platforms | 1st of 5 | 44.1% | Show ranking |
| Search engines | 1st of 5 | 44.1% | Show ranking |
| AI search platforms | 1st of 5 | 61.3% | Show ranking |
| Enterprise search platforms | 1st of 5 | 83.9% | Show ranking |
How is Elastic measured?
Brandwave collects information about searches that people make online using Elastic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- elastic cloud
- elastic co
- elastic enterprise search
- elastic search
- elasticsearch
- enterprise search elastic
Do you work for Elastic? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Elastic your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.