Brandwave

How popular isElastic in search?

In August 2026, there were an estimated 95K branded searches for Elastic worldwide which is down 44.6% over the last 11 months. Elastic holds 18.4% estimated Share of Search among SIEM platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Datadog49.3%
  2. Splunk26.1%
  3. Elastic18.4%
  4. Microsoft Sentinel4.3%
  5. Sumo Logic1.9%
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Which SIEM platforms compete with Elastic?

Elastic against SIEM platforms worldwide, by month

Share of Search by month for Datadog, Splunk, Elastic, Microsoft Sentinel. The figures are in the table below the chart.

View monthly share of search table
MonthDatadogSplunkElasticMicrosoft SentinelSumo Logic
Oct 202538.6%30.1%25.7%3.3%2.2%
Nov 202542.6%27.6%23.7%3.7%2.5%
Dec 202538.4%30.2%25.8%3.3%2.2%
Jan 202642.7%27.6%23.5%3.7%2.5%
Feb 202642.9%27.6%23.8%3.7%2%
Mar 202642.8%27.4%23.7%3.7%2.5%
Apr 202644.2%28.3%21.6%3.8%2.1%
May 202647%24.8%21.4%4.1%2.7%
Jun 202646.3%29.3%18.3%3.9%2.2%
Jul 202648.9%25.7%19.3%4.2%1.9%
Aug 202649.3%26.1%18.4%4.3%1.9%
Sep 2026—————

  1. 1.Datadog

    49.3%

    Held 1st. 254K estimated branded searches, -0.84% vs prior month. Share +0.4 points.

  2. 2.Splunk

    26.1%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Elastic

    18.4%

    Held 3rd. 95K estimated branded searches, -6% vs prior month. Share -0.9 points.

  4. 4.Microsoft Sentinel

    4.3%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Sumo Logic

    1.9%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Elastic and its closest rivals

How has branded search demand for Elastic changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Elastic worldwide fell from 172K to 95K.
  • Across the 11 months ending August 2026, Elastic’s estimated Share of Search among SIEM platforms worldwide decreased from 25.7% to 18.4%.
  • Across the 11 months ending August 2026, Elastic’s estimated Share of Search among SIEM platforms worldwide peaked at 25.8% in December 2025 and was lowest at 18.3% in June 2026.

How did search popularity change for SIEM platforms worldwide in August 2026?

  1. In August 2026, Elastic lost estimated Share of Search among SIEM platforms worldwide, from 19.3% to 18.4%.

  2. Estimated monthly branded searches for Sumo Logic worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

  3. Estimated monthly branded searches for Splunk worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.

Where does Elastic compete?

Elastic is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vector search platforms2nd of 66.6%Show ranking
Observability platforms4th of 69.8%Show ranking
SIEM platforms3rd of 518.4%Shown above
Search engines platforms1st of 640.7%Show ranking
Search API platforms1st of 544.1%Show ranking
Search engines1st of 544.1%Show ranking
AI search platforms1st of 561.3%Show ranking
Enterprise search platforms1st of 583.9%Show ranking

How is Elastic measured?

Brandwave collects information about searches that people make online using Elastic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • elastic cloud
  • elastic co
  • elastic enterprise search
  • elastic search
  • elasticsearch
  • enterprise search elastic

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How the Brand Demand Index is measured

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