Brandwave

How popular isElastic?

In September 2026, people searched for Elastic by name about 105,000 times worldwide, a 41.3% decrease from the previous year. These searches made up 0.58% of all global application performance monitoring searches, placing Elastic eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about application performance monitoring, Elastic appeared in two of the five answers and was the seventh most recommended of the nine.

Search and AI answers in September 2026

Elastic is the eighth most searched of 9 competitors and the seventh most recommended in AI answers.

  1. DatadogShare of searches 39.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. SplunkShare of searches 21.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DynatraceShare of searches 14.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. InstanaShare of searches 11.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ElasticShare of searches 0.58%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top application performance monitoring in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Elastic was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Elastic is the seventh most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. New Relic1st
  2. Datadog2nd
  3. Dynatrace3rd
  4. Grafana4th
  5. AppDynamics5th
  6. Sentry6th
  7. Elastic7th
  8. Splunk–
  9. Instana–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dynatrace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • New Relic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grafana4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Datadog3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sentry2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elastic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AppDynamics1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Splunk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Instana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about application performance monitoring

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which application performance monitoring compete with Elastic?

Elastic against application performance monitoring worldwide, by month

Share of searches by month for Datadog, Splunk, Dynatrace, Instana, New Relic, Elastic. The figures are in the table below the chart.

View monthly share of searches table
MonthDatadogSplunkDynatraceInstanaNew RelicAppDynamicsSentryElasticGrafana
Oct 202534.3%28.1%15.4%5.7%12.6%2.5%0.52%0.92%0.02%
Nov 202539.5%26.5%14.5%1.3%14.5%1.9%0.55%1.1%0.02%
Dec 202537%30.4%13.6%1.5%13.6%2.2%0.62%0.99%0.01%
Jan 202640.6%27.2%14.9%1.3%12.2%2%0.58%1.1%0.02%
Feb 202641.8%28%15.4%1.4%10.3%1.7%0.55%0.92%0.02%
Mar 202640.1%26.9%17.9%1.3%9.9%2%0.77%1.1%0.01%
Apr 202641.7%27.9%15.3%1.4%10.2%1.7%0.86%0.91%0.02%
May 202643.9%24.1%16.1%1.2%10.8%2.2%0.8%0.96%0.02%
Jun 202640.8%27.4%15%1.3%12.3%1.6%0.73%0.73%0.02%
Jul 202644.3%24.3%16.3%1.2%10.9%1.5%0.75%0.79%0.02%
Aug 202644%24.1%16.2%1.8%10.8%1.4%0.82%0.79%0.02%
Sep 202639.5%21.7%14.5%11.9%9.7%1.3%0.8%0.58%0.01%

  1. 1.Datadog

    39.5%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -4.5 points.

  2. 2.Splunk

    21.7%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -2.5 points.

  3. 3.Dynatrace

    14.5%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -1.7 points.

  4. 4.Instana

    11.9%

    Moved from 5th to 4th. 74K estimated branded searches, +647.5% vs prior month. Share +10.1 points.

  5. 5.New Relic

    9.7%

    Moved from 4th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share -1.1 points.

  6. 6.AppDynamics

    1.3%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Sentry

    0.8%

    Held 7th. 5K estimated branded searches, +8.5% vs prior month. Share 0 points.

  8. 8.Elastic

    0.58%

    Held 8th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  9. 9.Grafana

    0.01%

    Held 9th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare popularity between Elastic and its closest rivals

Every comparison with Elastic

48 comparisons

How has branded search demand for Elastic changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Elastic worldwide fell from 178K to 105K.
  • Across the 12 months ending September 2026, Elastic fell from 7th to 8th among application performance monitoring worldwide.

How did search popularity change for application performance monitoring worldwide in September 2026?

6 changes

  1. In September 2026, Instana overtook New Relic to rank 4th among application performance monitoring worldwide, with 11.9% of the searches.

  2. In September 2026, Datadog lost share of searches among application performance monitoring worldwide, from 44% to 39.5%.

  3. In September 2026, Splunk lost share of searches among application performance monitoring worldwide, from 24.1% to 21.7%.

  4. In September 2026, Dynatrace lost share of searches among application performance monitoring worldwide, from 16.2% to 14.5%.

  5. In September 2026, New Relic lost share of searches among application performance monitoring worldwide, from 10.8% to 9.7%.

  6. Estimated monthly branded searches for Sentry worldwide rose 34.2% over 12 measured months, from 3.7K to 5K in September 2026.

How are Elastic’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Elastic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • elastic cloud
  • elastic co
  • elastic enterprise search
  • elastic search
  • elastic stack
  • elasticsearch
  • enterprise search elastic

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How the Brand Demand Index is measured

Where does Elastic compete?

Elastic is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Search engines13th of 13<0.01%Show ranking
Observability platforms5th of 96.6%Show ranking
Application performance monitoring8th of 90.58%Shown above
Log management platforms9th of 100.58%Show ranking
SIEM platforms6th of 81.2%Show ranking
Search API platforms11th of 111.6%Show ranking
Vector search platforms7th of 82.2%Show ranking
Enterprise search platforms1st of 581.7%Show ranking
AI search platforms2nd of 536.8%Show ranking
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