Brandwave

Better Stack vs Elastic:Which is more popular?

In September 2026, Better Stack had more branded searches than Elastic among log management platforms worldwide. Better Stack had about 14,800 branded searches, while Elastic had 3,600. Better Stack made up 2.4% of all log management platform searches we track, and Elastic accounted for 0.58%. When we asked ChatGPT and Google AI Overviews about log management platforms, Elastic appeared in four of the five answers and Better Stack in two. Elastic was mentioned before Better Stack in every answer that named either.

Among log management platforms worldwide in September 2026

Who do people search for more?

Better Stack, about 4 searches for every 1 for Elastic

Better Stack 14.8K searchesElastic 3.6K searches

Who does AI mention more?

Elastic, mentioned in 4 of 5 answers, Better Stack in 2

Elastic in 4 of 5Better Stack in 2 of 5

Who does AI recommend more?

Elastic, named ahead of Better Stack in 4 of 4 answers

Elastic first in 4Better Stack never first

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Top log management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Elastic was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Better Stack was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Elastic was listed before Better Stack in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Datadog1st
  2. Splunk2nd
  3. Elastic3rd
  4. Graylog4th
  5. Better Stack5th
  6. Sumo Logic6th
  7. Dynatrace–
  8. New Relic–
  9. Papertrail–
  10. Loggly–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Datadog5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Splunk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Elastic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Graylog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Better Stack2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sumo Logic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dynatrace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • New Relic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Papertrail0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loggly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about log management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Better Stack or Elastic more popular in search?

This chart shows how often people search Google for Better Stack and Elastic by name. Each line represents a brand's share of searches for all ten log management platforms we track, month by month, from English-language searches worldwide.

Better Stack and Elastic among log management platforms worldwide, by month

Share of searches by month for Better Stack, Elastic. The figures are in the table below the chart.

View monthly share of searches table
MonthDatadogSplunkDynatraceNew RelicGraylogPapertrailBetter StackSumo LogicElasticLoggly
Oct 202532.8%27.9%14.7%12.1%5.4%3%1.1%2%0.88%0.32%
Nov 202536.1%25.2%13.3%13.3%4.9%2.7%1.2%2.2%0.97%0.35%
Dec 202533%28.2%12.2%12.2%5.4%4.5%1.3%2%0.89%0.31%
Jan 202636.6%25.8%13.5%11%4.9%3.3%1.5%2.2%0.98%0.28%
Feb 202637.7%26.8%13.9%9.3%5.1%2.8%1.5%1.9%0.83%0.29%
Mar 202635.8%26.2%16%8.8%4.8%3.2%1.8%2.2%0.96%0.28%
Apr 202637.5%27%13.8%9.2%5%2.8%1.8%1.8%0.82%0.24%
May 202639.4%23.2%14.5%9.7%4.3%2.9%2.4%2.4%0.87%0.26%
Jun 202637.3%26.3%13.7%11.2%4.1%2.7%1.8%1.8%0.67%0.24%
Jul 202640%23.6%14.7%9.8%4.4%2.9%2%1.6%0.72%0.21%
Aug 202640.2%23.7%14.8%9.9%3.6%3%2.4%1.6%0.72%0.21%
Sep 202639.9%23.5%14.7%9.8%4.4%2.9%2.4%1.6%0.58%0.16%

How has the Better Stack and Elastic comparison changed over the last 12 months?

3 findings

How did search popularity change for log management platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Better Stack worldwide rose 82.7% over 12 measured months, from 8.1K to 14.8K in September 2026.

  2. Estimated monthly branded searches for Elastic worldwide fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Better Stack’s and Elastic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Better Stack

1 branded search term

  • better stack

Elastic

1 branded search term

  • elastic stack

How the Brand Demand Index is measured

Other head-to-heads among log management platforms

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