Elastic vs Honeycomb:Which is more popular?
In September 2026, Elastic had more branded searches than Honeycomb among observability platforms worldwide. Elastic had about 64,100 branded searches, while Honeycomb had 1,610. Elastic made up 6.6% of all observability platform searches we track, and Honeycomb accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about observability platforms, Honeycomb appeared in three of the five answers and Elastic in two. Honeycomb was mentioned before Elastic in three out of four answers that named either.
Who do people search for more?
Elastic, about 40 searches for every 1 for Honeycomb
Who does AI mention more?
Honeycomb, mentioned in 3 of 5 answers, Elastic in 2
Who does AI recommend more?
Honeycomb, named ahead of Elastic in 3 of 4 answers
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Top observability platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Honeycomb was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Elastic was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Honeycomb was listed before Elastic in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Grafana5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Datadog5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
New Relic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dynatrace4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Honeycomb3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Splunk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Elastic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SigNoz2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AppDynamics2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about observability platforms
5 answers
Asked ChatGPT
“Which observability platform should I use?”
Asked ChatGPT
“What are the best observability platforms?”
Asked ChatGPT
“What's the best observability platform for large production systems?”
Searched Google, AI Overview
“observability platforms”
Searched Google, AI Overview
“application monitoring tools”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Elastic or Honeycomb more popular in search?
This chart shows how often people search Google for Elastic and Honeycomb by name. Each line represents a brand's share of searches for all nine observability platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Elastic, Honeycomb. The figures are in the table below the chart.
View monthly share of searches table
| Month | Grafana | Datadog | Splunk | Dynatrace | Elastic | New Relic | SigNoz | AppDynamics | Honeycomb |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.1% | 21.9% | 18% | 9.6% | 10% | 8% | 1.6% | 1.6% | 0.22% |
| Nov 2025 | 31.2% | 23.5% | 16% | 8.6% | 9% | 8.7% | 1.7% | 1.1% | 0.24% |
| Dec 2025 | 33.4% | 21% | 17.3% | 7.6% | 9.7% | 7.7% | 1.8% | 1.2% | 0.24% |
| Jan 2026 | 31.6% | 23.9% | 16.3% | 8.7% | 9.2% | 7.2% | 1.7% | 1.1% | 0.21% |
| Feb 2026 | 32.2% | 24.3% | 16.7% | 8.8% | 9.1% | 6.1% | 1.7% | 0.94% | 0.21% |
| Mar 2026 | 35.4% | 22.2% | 15.6% | 9.7% | 8.4% | 5.5% | 1.9% | 1% | 0.19% |
| Apr 2026 | 32.8% | 24.4% | 17% | 8.9% | 7.6% | 6.1% | 2.1% | 0.95% | 0.17% |
| May 2026 | 33.6% | 25.4% | 14.4% | 9.2% | 7.9% | 6.2% | 1.8% | 1.2% | 0.17% |
| Jun 2026 | 32.6% | 24.9% | 16.9% | 9% | 6.3% | 7.4% | 1.8% | 0.97% | 0.17% |
| Jul 2026 | 33.9% | 25.8% | 14.7% | 9.3% | 6.6% | 6.4% | 2.3% | 0.82% | 0.18% |
| Aug 2026 | 34.1% | 25.8% | 14.8% | 9.4% | 6.6% | 6.4% | 1.8% | 0.83% | 0.21% |
| Sep 2026 | 34% | 25.9% | 14.9% | 9.4% | 6.6% | 6.4% | 1.9% | 0.83% | 0.17% |
How has the Elastic and Honeycomb comparison changed over the last 12 months?
3 findings
- Elastic was ahead of Honeycomb in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Elastic’s share of searches among observability platforms worldwide moved from 10% to 6.6%, and its estimated monthly branded searches moved from 117K to 64.1K.
- Across the 12 months ending September 2026, Honeycomb’s share of searches among observability platforms worldwide moved from 0.22% to 0.17%, and its estimated monthly branded searches moved from 2.6K to 1.6K.
How did search popularity change for observability platforms worldwide in September 2026?
2 changes
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Elastic’s and Honeycomb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among observability platforms
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