How popular isHoneycomb in search?
In August 2026, there were an estimated 2K branded searches for Honeycomb worldwide which is down 20.7% over the last 11 months. Honeycomb holds 0.27% estimated Share of Search among cloud observability platforms worldwide and is ranked 5th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which cloud observability platforms compete with Honeycomb?
Share of Search by month for Grafana, Datadog, Dynatrace, New Relic, Honeycomb. The figures are in the table below the chart.
View monthly share of search table
| Month | Grafana | Datadog | Dynatrace | New Relic | Honeycomb |
|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 32% | 14% | 11.7% | 0.32% |
| Nov 2025 | 43% | 32.8% | 11.9% | 12% | 0.33% |
| Dec 2025 | 47.6% | 30.1% | 10.9% | 11% | 0.34% |
| Jan 2026 | 44% | 33.5% | 12.2% | 10.1% | 0.3% |
| Feb 2026 | 44.9% | 34% | 12.3% | 8.5% | 0.3% |
| Mar 2026 | 48.3% | 30.5% | 13.3% | 7.6% | 0.26% |
| Apr 2026 | 45.1% | 34% | 12.3% | 8.4% | 0.23% |
| May 2026 | 45% | 34.1% | 12.3% | 8.4% | 0.23% |
| Jun 2026 | 43.7% | 34% | 12.1% | 10% | 0.22% |
| Jul 2026 | 44.7% | 34.3% | 12.3% | 8.4% | 0.24% |
| Aug 2026 | 44.9% | 34.1% | 12.3% | 8.4% | 0.27% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.9% | 335K | +0.04% | +0.2 points | |
| 2, held 2nd | 34.1% | 254K | -0.84% | -0.2 points | |
| 3, held 3rd | 12.3% | 92.1K | -0.26% | 0 points | |
| 4, held 4th | 8.4% | 62.7K | -0.51% | 0 points | |
| 5, held 5th | 0.27% | 2K | +14% | 0 points |
1.
Grafana
44.9%
held 1st · 335K estimated branded searches · +0.04% vs prior month · +0.2 points
2.
Datadog34.1%
held 2nd · 254K estimated branded searches · -0.84% vs prior month · -0.2 points
12.3%
held 3rd · 92.1K estimated branded searches · -0.26% vs prior month · 0 points
8.4%
held 4th · 62.7K estimated branded searches · -0.51% vs prior month · 0 points
0.27%
held 5th · 2K estimated branded searches · +14% vs prior month · 0 points
Compare search popularity between Honeycomb and its closest rivals
How has branded search demand for Honeycomb changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Honeycomb worldwide fell from 2.6K to 2K.
- Across the 11 months ending August 2026, Honeycomb’s estimated Share of Search among cloud observability platforms worldwide held steady, from 0.32% to 0.27%.
How did search popularity change for cloud observability platforms worldwide in August 2026?
3 changes
Estimated monthly branded searches for New Relic worldwide fell 33% over 11 measured months, from 93.6K to 62.7K in August 2026.
Estimated monthly branded searches for Honeycomb worldwide fell 20.7% over 11 measured months, from 2.6K to 2K in August 2026.
Estimated monthly branded searches for Dynatrace worldwide fell 18% over 11 measured months, from 112K to 92.1K in August 2026.
How is Honeycomb measured?
Brandwave collects information about searches that people make online using Honeycomb’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- honeycomb apm
- honeycomb io
- honeycomb monitoring
- honeycomb observability
- observability honeycomb
Do you work for Honeycomb? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Honeycomb your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.