Brandwave

How popular isDatadog in search?

In August 2026, there were an estimated 254K branded searches for Datadog worldwide which held steady over the last 11 months. Datadog holds 26.1% estimated Share of Search among observability platforms worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Grafana34.4%
  2. Datadog26.1%
  3. Splunk13.9%
  4. Elastic9.8%
  5. Dynatrace9.5%
  6. New Relic6.4%
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Which observability platforms compete with Datadog?

Datadog against observability platforms worldwide, by month

Share of Search by month for Grafana, Datadog, Splunk, Elastic, Dynatrace, New Relic. The figures are in the table below the chart.

View monthly share of search table
MonthGrafanaDatadogSplunkElasticDynatraceNew Relic
Oct 202528.8%21.9%17.1%14.6%9.6%8%
Nov 202530.9%23.6%15.2%13.1%8.5%8.6%
Dec 202533.2%21%16.5%14.1%7.6%7.7%
Jan 202631.4%23.9%15.5%13.2%8.7%7.2%
Feb 202631.9%24.2%15.6%13.5%8.8%6%
Mar 202635.5%22.4%14.3%12.4%9.8%5.6%
Apr 202632.7%24.6%15.8%12%8.9%6.1%
May 202633.8%25.6%13.5%11.6%9.2%6.3%
Jun 202632.4%25.2%16%10%9%7.4%
Jul 202634.1%26.1%13.7%10.3%9.4%6.4%
Aug 202634.4%26.1%13.9%9.8%9.5%6.4%
Sep 2026——————

  1. 1.Grafana

    34.4%

    Held 1st. 335K estimated branded searches, +0.04% vs prior month. Share +0.3 points.

  2. 2.Datadog

    26.1%

    Held 2nd. 254K estimated branded searches, -0.84% vs prior month. Share 0 points.

  3. 3.Splunk

    13.9%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Elastic

    9.8%

    Held 4th. 95K estimated branded searches, -6% vs prior month. Share -0.5 points.

  5. 5.Dynatrace

    9.5%

    Held 5th. 92.1K estimated branded searches, -0.26% vs prior month. Share +0.1 points.

  6. 6.New Relic

    6.4%

    Held 6th. 62.7K estimated branded searches, -0.51% vs prior month. Share 0 points.

Compare search popularity between Datadog and its closest rivals

How has branded search demand for Datadog changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Datadog worldwide held steady, from 257K to 254K.
  • Across the 11 months ending August 2026, Datadog’s estimated Share of Search among observability platforms worldwide increased from 21.9% to 26.1%.
  • Across the 11 months ending August 2026, Datadog’s estimated Share of Search among observability platforms worldwide peaked at 26.1% in August 2026 and was lowest at 21% in December 2025.

How did search popularity change for observability platforms worldwide in August 2026?

  1. In August 2026, Elastic lost estimated Share of Search among observability platforms worldwide, from 10.3% to 9.8%.

  2. Estimated monthly branded searches for New Relic worldwide fell 33% over 11 measured months, from 93.6K to 62.7K in August 2026.

  3. Estimated monthly branded searches for Splunk worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.

  4. Estimated monthly branded searches for Dynatrace worldwide fell 18% over 11 measured months, from 112K to 92.1K in August 2026.

Where does Datadog compete?

Datadog is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Observability platforms2nd of 626.1%Shown above
Infrastructure monitoring platforms2nd of 531.4%Show ranking
Cloud observability platforms2nd of 534.1%Show ranking
Distributed tracing platforms2nd of 534.1%Show ranking
SIEM platforms1st of 549.3%Show ranking
Remote monitoring software1st of 658.1%Show ranking
Application dependency monitoring1st of 559.6%Show ranking
Application performance monitoring1st of 560.3%Show ranking
Log management platforms1st of 560.8%Show ranking

How is Datadog measured?

Brandwave collects information about searches that people make online using Datadog’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • apm datadog
  • datadog
  • datadog app
  • datadog monitoring
  • datadog observability
  • datadog software
  • datadoghq com
  • monitoring datadog
  • observability datadog

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How the Brand Demand Index is measured

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