Brandwave

How popular isDatadog in search?

In August 2026, there were an estimated 254K branded searches for Datadog worldwide which held steady over the last 11 months. Datadog holds 49.3% estimated Share of Search among SIEM platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Datadog49.3%
  2. Splunk26.1%
  3. Elastic18.4%
  4. Microsoft Sentinel4.3%
  5. Sumo Logic1.9%
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Which SIEM platforms compete with Datadog?

Datadog against SIEM platforms worldwide, by month

Share of Search by month for Datadog, Splunk, Elastic, Microsoft Sentinel. The figures are in the table below the chart.

View monthly share of search table
MonthDatadogSplunkElasticMicrosoft SentinelSumo Logic
Oct 202538.6%30.1%25.7%3.3%2.2%
Nov 202542.6%27.6%23.7%3.7%2.5%
Dec 202538.4%30.2%25.8%3.3%2.2%
Jan 202642.7%27.6%23.5%3.7%2.5%
Feb 202642.9%27.6%23.8%3.7%2%
Mar 202642.8%27.4%23.7%3.7%2.5%
Apr 202644.2%28.3%21.6%3.8%2.1%
May 202647%24.8%21.4%4.1%2.7%
Jun 202646.3%29.3%18.3%4%2.2%
Jul 202648.9%25.7%19.3%4.2%1.9%
Aug 202649.3%26.1%18.4%4.3%1.9%
Sep 2026—————

  1. 1.Datadog

    49.3%

    Held 1st. 254K estimated branded searches, -0.84% vs prior month. Share +0.4 points.

  2. 2.Splunk

    26.1%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Elastic

    18.4%

    Held 3rd. 95K estimated branded searches, -6% vs prior month. Share -0.9 points.

  4. 4.Microsoft Sentinel

    4.3%

    Held 4th. 22.2K estimated branded searches, -0.04% vs prior month. Share +0.1 points.

  5. 5.Sumo Logic

    1.9%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Datadog and its closest rivals

How has branded search demand for Datadog changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Datadog worldwide held steady, from 257K to 254K.
  • Across the 11 months ending August 2026, Datadog’s estimated Share of Search among SIEM platforms worldwide increased from 38.6% to 49.3%.
  • Across the 11 months ending August 2026, Datadog’s estimated Share of Search among SIEM platforms worldwide peaked at 49.3% in August 2026 and was lowest at 38.4% in December 2025.

How did search popularity change for SIEM platforms worldwide in August 2026?

  1. In August 2026, Elastic lost estimated Share of Search among SIEM platforms worldwide, from 19.3% to 18.4%.

  2. Estimated monthly branded searches for Sumo Logic worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

  3. Estimated monthly branded searches for Splunk worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.

Where does Datadog compete?

Datadog is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Observability platforms2nd of 626.1%Show ranking
Infrastructure monitoring platforms2nd of 531.4%Show ranking
Cloud observability platforms2nd of 534.1%Show ranking
Distributed tracing platforms2nd of 534.1%Show ranking
SIEM platforms1st of 549.3%Shown above
Remote monitoring software1st of 658.1%Show ranking
Application dependency monitoring1st of 559.6%Show ranking
Application performance monitoring1st of 560.3%Show ranking
Log management platforms1st of 560.8%Show ranking

How is Datadog measured?

Brandwave collects information about searches that people make online using Datadog’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • apm datadog
  • datadog
  • datadog app
  • datadog monitoring
  • datadog observability
  • datadog software
  • datadoghq com
  • monitoring datadog
  • observability datadog

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How the Brand Demand Index is measured

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