Brandwave

Datadog vs SigNoz:Which is more popular?

In September 2026, Datadog had more branded searches than SigNoz among observability platforms worldwide. Datadog had about 252,000 branded searches, while SigNoz had 18,100. Datadog made up 25.9% of all observability platform searches we track, and SigNoz accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about observability platforms, Datadog appeared in all five answers and SigNoz in two. Datadog was mentioned before SigNoz in every answer.

Among observability platforms worldwide in September 2026

Who do people search for more?

Datadog, about 14 searches for every 1 for SigNoz

Datadog 252K searchesSigNoz 18.1K searches

Who does AI mention more?

Datadog, mentioned in every answer we collected

Datadog in 5 of 5SigNoz in 2 of 5

Who does AI recommend more?

Datadog, named ahead of SigNoz in every answer

Datadog first in 5SigNoz never first

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Top observability platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Datadog appeared in all five answers. SigNoz was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Datadog was listed before SigNoz in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Datadog1st
  2. Grafana2nd
  3. Dynatrace3rd
  4. New Relic4th
  5. Honeycomb5th
  6. Splunk6th
  7. AppDynamics7th
  8. SigNoz8th
  9. Elastic9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grafana5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Datadog5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Relic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dynatrace4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honeycomb3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Splunk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Elastic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SigNoz2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AppDynamics2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about observability platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Datadog or SigNoz more popular in search?

This chart shows how often people search Google for Datadog and SigNoz by name. Each line represents a brand's share of searches for all nine observability platforms we track, month by month, from English-language searches worldwide.

Datadog and SigNoz among observability platforms worldwide, by month

Share of searches by month for Datadog, SigNoz. The figures are in the table below the chart.

View monthly share of searches table
MonthGrafanaDatadogSplunkDynatraceElasticNew RelicSigNozAppDynamicsHoneycomb
Oct 202529.1%21.9%18%9.6%10%8%1.6%1.6%0.22%
Nov 202531.2%23.5%16%8.6%9%8.7%1.7%1.1%0.24%
Dec 202533.4%21%17.3%7.6%9.7%7.7%1.8%1.2%0.24%
Jan 202631.6%23.9%16.3%8.7%9.2%7.2%1.7%1.1%0.21%
Feb 202632.2%24.3%16.7%8.8%9.1%6.1%1.7%0.94%0.21%
Mar 202635.4%22.2%15.6%9.7%8.4%5.5%1.9%1%0.19%
Apr 202632.8%24.4%17%8.9%7.6%6.1%2.1%0.95%0.17%
May 202633.6%25.4%14.4%9.2%7.9%6.2%1.8%1.2%0.17%
Jun 202632.6%24.9%16.9%9%6.3%7.4%1.8%0.97%0.17%
Jul 202633.9%25.8%14.7%9.3%6.6%6.4%2.3%0.82%0.18%
Aug 202634.1%25.8%14.8%9.4%6.6%6.4%1.8%0.83%0.21%
Sep 202634%25.9%14.9%9.4%6.6%6.4%1.9%0.83%0.17%

How has the Datadog and SigNoz comparison changed over the last 12 months?

3 findings
  • Datadog was ahead of SigNoz in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Datadog’s share of searches among observability platforms worldwide moved from 21.9% to 25.9%, and its estimated monthly branded searches moved from 255K to 252K.
  • Across the 12 months ending September 2026, SigNoz’s share of searches among observability platforms worldwide moved from 1.6% to 1.9%, and its estimated monthly branded searches held steady at 18.1K.

How did search popularity change for observability platforms worldwide in September 2026?

1 change
  1. Datadog’s share of searches among observability platforms worldwide has gained ground for 3 months in a row, from 24.9% to 25.9% in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Datadog’s and SigNoz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Datadog

7 branded search terms

  • apm datadog
  • datadog
  • datadog app
  • datadog monitoring
  • datadog observability
  • datadog software
  • observability datadog

SigNoz

1 branded search term

  • signoz

How the Brand Demand Index is measured

Other head-to-heads among observability platforms

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