Brandwave

Observability platforms:Which brands are most popular in search?

In August 2026, Grafana was the most searched among observability platforms worldwide, with an estimated 335K branded searches and 34.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Grafana34.4%
  2. Datadog26.1%
  3. Splunk13.9%
  4. Elastic9.8%
  5. Dynatrace9.5%
  6. New Relic6.4%

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Share of SearchLeaderboard

Compare the observability platforms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among observability platforms worldwide, by month

Share of Search by month for Grafana, Datadog, Splunk, Elastic, Dynatrace, New Relic. The figures are in the table below the chart.

View monthly share of search table
MonthGrafanaDatadogSplunkElasticDynatraceNew Relic
Oct 202528.8%21.9%17.1%14.6%9.6%8%
Nov 202530.9%23.6%15.2%13.1%8.5%8.6%
Dec 202533.2%21%16.5%14.1%7.6%7.7%
Jan 202631.4%23.9%15.5%13.2%8.7%7.2%
Feb 202631.9%24.2%15.6%13.5%8.8%6%
Mar 202635.5%22.4%14.3%12.4%9.8%5.6%
Apr 202632.7%24.6%15.8%12%8.9%6.1%
May 202633.8%25.6%13.5%11.6%9.2%6.3%
Jun 202632.4%25.2%16%10%9%7.4%
Jul 202634.1%26.1%13.7%10.3%9.4%6.4%
Aug 202634.4%26.1%13.9%9.8%9.5%6.4%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Grafana

    34.4%

    Held 1st. 335K estimated branded searches, +0.04% vs prior month. Share +0.3 points.

  2. 2.Datadog

    26.1%

    Held 2nd. 254K estimated branded searches, -0.84% vs prior month. Share 0 points.

  3. 3.Splunk

    13.9%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Elastic

    9.8%

    Held 4th. 95K estimated branded searches, -6% vs prior month. Share -0.5 points.

  5. 5.Dynatrace

    9.5%

    Held 5th. 92.1K estimated branded searches, -0.26% vs prior month. Share +0.1 points.

  6. 6.New Relic

    6.4%

    Held 6th. 62.7K estimated branded searches, -0.51% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among observability platforms worldwide?

In August 2026, Grafana was the most searched among observability platforms worldwide, with an estimated 335K branded searches and 34.4% estimated Share of Search within this set. Datadog is in 2nd place, 8.3 percentage points behind at 26.1% Share of Search.

Global observability platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Grafana28.8% → 34.4%35.5%Mar 202628.8%Oct 20251st
Datadog21.9% → 26.1%26.1%Aug 202621%Dec 20252nd
Splunk17.1% → 13.9%17.1%Oct 202513.5%May 20263rd
Elastic14.6% → 9.8%14.6%Oct 20259.8%Aug 20264th
Dynatrace9.6% → 9.5%9.8%Mar 20267.6%Dec 20255th
New Relic8% → 6.4%8.6%Nov 20255.6%Mar 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Grafana’s estimated Share of Search among observability platforms worldwide increased from 28.8% to 34.4%.
  • Across the 11 months ending August 2026, Datadog’s estimated Share of Search among observability platforms worldwide increased from 21.9% to 26.1%.
  • Across the 11 months ending August 2026, Splunk’s estimated Share of Search among observability platforms worldwide decreased from 17.1% to 13.9%.
  • Across the 11 months ending August 2026, Elastic’s estimated Share of Search among observability platforms worldwide decreased from 14.6% to 9.8%.
  • Across the 11 months ending August 2026, New Relic’s estimated Share of Search among observability platforms worldwide decreased from 8% to 6.4%.
  • Across the 11 months ending August 2026, Grafana’s estimated Share of Search among observability platforms worldwide peaked at 35.5% in March 2026 and was lowest at 28.8% in October 2025.
  • Across the 11 months ending August 2026, Datadog’s estimated Share of Search among observability platforms worldwide peaked at 26.1% in August 2026 and was lowest at 21% in December 2025.
  • Across the 11 months ending August 2026, Splunk’s estimated Share of Search among observability platforms worldwide peaked at 17.1% in October 2025 and was lowest at 13.5% in May 2026.
  • Across the 11 months ending August 2026, Dynatrace’s estimated Share of Search among observability platforms worldwide peaked at 9.8% in March 2026 and was lowest at 7.6% in December 2025.
  • Across the 11 months ending August 2026, New Relic’s estimated Share of Search among observability platforms worldwide peaked at 8.6% in November 2025 and was lowest at 5.6% in March 2026.
  • Across the 11 months ending August 2026, Dynatrace held steady: its estimated Share of Search among observability platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for observability platforms worldwide in August 2026?

  1. In August 2026, Elastic lost estimated Share of Search among observability platforms worldwide, from 10.3% to 9.8%.

  2. Estimated monthly branded searches for New Relic worldwide fell 33% over 11 measured months, from 93.6K to 62.7K in August 2026.

  3. Estimated monthly branded searches for Splunk worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.

  4. Estimated monthly branded searches for Dynatrace worldwide fell 18% over 11 measured months, from 112K to 92.1K in August 2026.

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